Teaser advertising networks (quiz with answers Synergy)
Replenishment date: 17.05.2023
Content: Teaser ad networks (answers).pdf (263.96 KB)
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Description
1. If there is no socio-demographic targeting in the advertising campaign settings, …
* ads should not be run in such a teaser network
* nothing special needs to be done, you should launch an advertising campaign, relying only on the available settings
*you need to create ads that are targeted by their content to the target audience
* you need to write to technical support and request the setting of socio-demographic targeting
2. Comparing the amount of traffic in teaser and contextual advertising, it can be argued that ...
* traffic in teaser advertising is more than in the context, 2 times
* teaser ads have dozens and even hundreds of times more traffic
* more traffic in contextual advertising
* both types of ads have the same amount of traffic
3. The most converting ads / bundles are determined by...
*based on the conclusion of the focus group
*based on experience
*using A/B testing
*based on click-through rate (CTR)
4. Whitelist is...
*list of sites with priority placement of your advertisement, which is compiled manually using statistics tools
*list of sites where your ad will be broadcast
*list of sites with priority placement of your advertisement, which is compiled automatically
* notepad for notes in teaser networks
5. The teaser landing page is…
*adapted landing
*seller contact page
*social network page
*Site's home page
6. A teaser can get under the effect of “banner blindness” if it ...
*animated or flashing
*with black and white picture
*no picture
7. Before launching a teaser advertising campaign, it is necessary to check the geographical targeting very carefully, because ...
*by default, most teaser networks target the whole world
*targeting for the whole of Russia is enabled by default
*by default, no city is included and ads will not start
*without specifying geographic targeting, we will only show ads to people who do not have a defined geographic location
8. It is most profitable to place your teaser ads on …
*any sites
*well made, very comfortable, even if not hyped
specialized
*thematic sites with low thematic traffic
*widely known and popular portals and sites with high traffic
9. Analyze successful teasers…
*required to have reliable data for the report
*not necessary
*needed to make new successful teasers based on them
*required to run their clones in other teaser networks
* ads should not be run in such a teaser network
* nothing special needs to be done, you should launch an advertising campaign, relying only on the available settings
*you need to create ads that are targeted by their content to the target audience
* you need to write to technical support and request the setting of socio-demographic targeting
2. Comparing the amount of traffic in teaser and contextual advertising, it can be argued that ...
* traffic in teaser advertising is more than in the context, 2 times
* teaser ads have dozens and even hundreds of times more traffic
* more traffic in contextual advertising
* both types of ads have the same amount of traffic
3. The most converting ads / bundles are determined by...
*based on the conclusion of the focus group
*based on experience
*using A/B testing
*based on click-through rate (CTR)
4. Whitelist is...
*list of sites with priority placement of your advertisement, which is compiled manually using statistics tools
*list of sites where your ad will be broadcast
*list of sites with priority placement of your advertisement, which is compiled automatically
* notepad for notes in teaser networks
5. The teaser landing page is…
*adapted landing
*seller contact page
*social network page
*Site's home page
6. A teaser can get under the effect of “banner blindness” if it ...
*animated or flashing
*with black and white picture
*no picture
7. Before launching a teaser advertising campaign, it is necessary to check the geographical targeting very carefully, because ...
*by default, most teaser networks target the whole world
*targeting for the whole of Russia is enabled by default
*by default, no city is included and ads will not start
*without specifying geographic targeting, we will only show ads to people who do not have a defined geographic location
8. It is most profitable to place your teaser ads on …
*any sites
*well made, very comfortable, even if not hyped
specialized
*thematic sites with low thematic traffic
*widely known and popular portals and sites with high traffic
9. Analyze successful teasers…
*required to have reliable data for the report
*not necessary
*needed to make new successful teasers based on them
*required to run their clones in other teaser networks
Additional Information
0. In teaser ads…targeting*no geographic and temporal
*no socio-demographic
*no thematic and behavioral
*there are all types
11. Time targeting allows...
*change the rate depending on the time of day
* set up an advertising campaign by time zone
*change the rate depending on the time zone
*show different ads depending on the time of day (working hours, evening hours)
12. CPC in the Teaser Network…
*same as in contextual advertising
*lower than cost per click in contextual advertising
*higher than the cost per click in contextual advertising in this topic
*depends on click-through rate (CTR)
13. Teaser is...
*an advertising message that clearly responds to the user's request
*type of banner advertising
*advertising message containing only the title, description and link to the advertised resource
*advertising message built like a riddle that contains some of the information about the product
14. When a low conversion of teasers is revealed, you need to ...
* check if the teasers match the goals of the advertising campaign, simplify the texts in the teasers as much as possible, leaving only the most important and the most "delicious", and use contrasting colors of the texts, as well as save visitors from having to choose and lead them to a page where the next step will be the conversion
*only check if the teasers match the objectives of the advertising campaign
*only simplify the texts in teasers as much as possible, leaving only the most important and the most “delicious”, and use contrasting colors of the texts
*only save visitors from having to choose and lead them to a page where the next step is conversion
15. If the click-through rate (CTR) of ads in dynamics drops, ... you need to
*disable an ad whose CTR is dropping and create a new one based on it
*need to optimize ad
*Need to raise CPC
* nothing needs to be done, because drop in CTR is still unstoppable
16. In one teaser ad…
*better to show 2-3 items
*you can show any number of product names, without restrictions
*it is better to place all goods from one category (show assortment)
*better show one item
17. If the cost of the goods is indicated in the advertisement, then ...
*this ad is shown more often
* such an ad is clicked by those who are potentially willing to pay the specified price for the product
*by the number of clicks, it is no different from an ad without a price
*such an ad gets clicked much more often
18. If the teaser network does not allow creating black and white lists, ...
*need to invest more money in such a network
*should not work with such a network
*you need to invest less money in such a network
*you need to manually limit the sites
19. Teaser ads are good for…
*exclusive goods and services
*B2B market
*goods and services of mass consumption
*highly specialized goods and services
20. CPC in teaser networks…
*decreases due to the increase in click-through rate (CTR)
*decreases due to a correctly composed teaser title
*static, it is not affected by any indicators
*reduced due to the correct design of the ad
21. To run ads in teaser networks, it is recommended to have an average budget…
*arbitrary size, no restrictions
*at least $500
*at least $100
*at least $1000
22. In teaser advertising, you need to track such two important metrics as ...
*number of impressions and transitions
*cost per click and spent budget
*CTR teasers and the period of their broadcast
* click-through rate (CTR) of teasers and platforms where these teasers are broadcast
23. The title of the teaser should…
*must contain the name of the product
* clearly respond to the request of the site visitor
*required to include the name of the store
*attract the attention of the visitor, be "talking"
24. Presence of competitor ads in the teaser network…
*does not carry useful information for the prospects of your ad placement
* indicates that the niche is already occupied
* indicates that you do not need to place your ads in this teaser network, because cost