Final exam RFEI Marketing research 50 c.

Replenishment date: 06.03.2010
Content: marketingovye_issledovaniya_50_voprosov.rar (17.87 KB)
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Description
RFEI final exam "Marketing Research". Score 5 points.
Answers to 50 questions are given, in the form of a table.
A separate file contains all the questions.
Here are the first three questions:

1. Purposeful collection, analysis and interpretation of information in order to reduce the uncertainty associated with making marketing decisions related to a specific market situation is ...
a) marketing information system;
b) marketing research;
c) exploration research.

2. What is the function of marketing research?
a) connect through information marketers with all elements of the external environment;
b) convey to the consumer the desire to sell, buy, go to work, etc .;
c) gain understanding from a specific target audience.

3. What is the subject of marketing research?
a) the company that ordered the marketing research;
b) consumers and everything connected with them;
c) marketing activities, processes and phenomena associated with it in one way or another.

...... etc.
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