DIPLOMA Marketing Research

3 introduction
Chapter 1. Theoretical aspects of marketing research 6
1.1. The concept and essence of marketing research 6
1.2. The role of analysis in marketing research 9
1.3. Setting the objectives of marketing research 14
1.4. Marketing research methods 17
1.5. Information base of marketing research 22
1.6. Assessment of the quality of marketing research 29
Chapter 2. Marketing research of the market of roofing materials 34
2.1. Methods of marketing research of the roofing materials market 34
2.2. Defining the problem and research objectives 35
2.3. Identification of research objects 36
2.4. Developing a collection plan 44
2.5. Data collection 45
2.6. Analysis of the data obtained (how marketing research influenced the profitability of the enterprise - conclusion) 46
2.7. Presentation of research results 58
Conclusion 66
References 71