DIPLOMA Marketing research of small businesses

Replenishment date: 09.09.2008
Content: 80909150102730.rar (61.44 KB)
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Description
3 introduction
1. The process of marketing research 5
1.1. The concept and essence of marketing research 5
1.2. Types of Marketing Information and Where to Get It 7
1.3. Marketing information system and organization of marketing research 10
2. Statement of the problem of marketing research 15
2.1. Stages of marketing research. 15
2.2. Diagnosing the problem, setting goals and objectives of marketing research 18
2.3. Market analysis and company brand architecture 20
3. Marketing Research in Small Businesses 23
3.1. Research of the internal potential of Selena 23
3.2. Description of the process of collecting information and received data 27
3.3. Analysis of the data obtained 29
3.4. Conclusions and recommendations 32
Conclusion 34
References 37
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