Final exam RFEI Marketing communications 40 c.
Replenishment date: 19.10.2013
Content: marketingovie_kommunikatsii_40_voprosov.rar (24.6 KB)
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Seller discounts
for all goods
for all goods
The goods are given a discount for regular customers.
If the total purchases from a GoodChecking seller are greater than:
If the total purchases from a GoodChecking seller are greater than:
the discount is: 3%
Description
RFEI final exam "Marketing Communications".
Answers to 40 questions are given, in the form of a table.
A separate file contains all the questions.
Questions for comparison:
1.What is the problem related to the lack of awareness of the consumer about the product, do manufacturers and distributors of products face?
a) Information gap;
b) Availability of classified information;
c) The reluctance of the consumer to learn about the product.
2. The information gap as a problem for manufacturers is as follows. Choose the wrong one:
a) The buyer receives too much information;
b) The buyer receives too much insignificant information;
c) The buyer receives too little information.
3. How many levels can you divide your interest in a product from a simple interest to a purchase?
a) 3;
b) 4;
at 5.
4. The preferred form of the most detailed informing of the consumer:
a) Written (booklet, brochure);
b) Oral (consultation of the seller);
c) Visual (advertising, video).
...
39. One of the reasons why a consumer chooses one brand of goods over similar others are?
a) matches;
b) beliefs that have arisen under the influence of advertising;
c) no advertising specifically for this product.
40. The only indicator of advertising effectiveness is:
a) The ability of advertisers to capture the real needs of buyers;
b) Increase in sales;
c) Bankruptcy of competitors (cessation of production of a similar product).
Answers to 40 questions are given, in the form of a table.
A separate file contains all the questions.
Questions for comparison:
1.What is the problem related to the lack of awareness of the consumer about the product, do manufacturers and distributors of products face?
a) Information gap;
b) Availability of classified information;
c) The reluctance of the consumer to learn about the product.
2. The information gap as a problem for manufacturers is as follows. Choose the wrong one:
a) The buyer receives too much information;
b) The buyer receives too much insignificant information;
c) The buyer receives too little information.
3. How many levels can you divide your interest in a product from a simple interest to a purchase?
a) 3;
b) 4;
at 5.
4. The preferred form of the most detailed informing of the consumer:
a) Written (booklet, brochure);
b) Oral (consultation of the seller);
c) Visual (advertising, video).
...
39. One of the reasons why a consumer chooses one brand of goods over similar others are?
a) matches;
b) beliefs that have arisen under the influence of advertising;
c) no advertising specifically for this product.
40. The only indicator of advertising effectiveness is:
a) The ability of advertisers to capture the real needs of buyers;
b) Increase in sales;
c) Bankruptcy of competitors (cessation of production of a similar product).
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