RFEI Consumer Behavior Exam 50 Questions
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Description
RFEI Consumer Behavior Exam 50 questions. Answers and questions in Word format. First five questions.
QUESTIONS
1. In which of the following cases will the buyer of the product become its consumer?
a) A wife buys a razor for her husband.
b) A person buys a painting as a gift to a friend.
c) A man who has never cleaned the house buys laundry detergent for his wife.
d) Going to visit a friend, a woman buys a waffle cake for tea.
2. What is consumer behavior?
a) This is a set of actions taken by people when buying and consuming goods (services).
b) These are activities prior to the purchase process.
c) This is a special form of psychology inherent in people who often shop.
d) None of the options are correct.
3. What patterns in consumer behavior can be identified at the acquisition stage?
a) Places of shopping - specialty stores, shopping centers, the Internet, etc.
b) Payment method - cash, bank card, credit.
c) Purpose of the purchase - personal or shared use, gift, etc.
d) All of the above.
4. Where in the sales area should video cameras be installed so that the manufacturer can analyze consumer behavior?
a) Around the entire perimeter of the trading floor.
b) In the most crowded departments - bakery and dairy.
c) Near cash registers.
d) In a department with a group of similar goods to which the manufacturer belongs.
5. Why is consumer observation at home used less often than other methods of observation?
a) Because the financial costs for this method are several times higher.
b) Because this method gives worse results.
c) Because consumers don't like to let strangers into their homes.
d) Because home observation requires a more complex and thorough analysis.
QUESTIONS
1. In which of the following cases will the buyer of the product become its consumer?
a) A wife buys a razor for her husband.
b) A person buys a painting as a gift to a friend.
c) A man who has never cleaned the house buys laundry detergent for his wife.
d) Going to visit a friend, a woman buys a waffle cake for tea.
2. What is consumer behavior?
a) This is a set of actions taken by people when buying and consuming goods (services).
b) These are activities prior to the purchase process.
c) This is a special form of psychology inherent in people who often shop.
d) None of the options are correct.
3. What patterns in consumer behavior can be identified at the acquisition stage?
a) Places of shopping - specialty stores, shopping centers, the Internet, etc.
b) Payment method - cash, bank card, credit.
c) Purpose of the purchase - personal or shared use, gift, etc.
d) All of the above.
4. Where in the sales area should video cameras be installed so that the manufacturer can analyze consumer behavior?
a) Around the entire perimeter of the trading floor.
b) In the most crowded departments - bakery and dairy.
c) Near cash registers.
d) In a department with a group of similar goods to which the manufacturer belongs.
5. Why is consumer observation at home used less often than other methods of observation?
a) Because the financial costs for this method are several times higher.
b) Because this method gives worse results.
c) Because consumers don't like to let strangers into their homes.
d) Because home observation requires a more complex and thorough analysis.
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