RFEI Final Exam Consumer Behavior

Replenishment date: 31.10.2010
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Description
Score 5 points.
RFEI final exam Consumer behavior.
The exam answers 50 questions. Here are the first three:

1. In which of the following cases will the buyer of the product become its consumer?
a) A wife buys a razor for her husband.
b) A person buys a painting as a gift to a friend.
c) A man who has never cleaned the house buys laundry detergent for his wife.
d) Going to visit a friend, a woman buys a waffle cake for tea.

2. What is consumer behavior?
a) This is a set of actions taken by people when buying and consuming goods (services).
b) These are activities prior to the purchase process.
c) This is a special form of psychology inherent in people who often shop.
d) None of the options are correct.

3. What patterns in consumer behavior can be identified at the acquisition stage?
a) Places of shopping - specialty stores, shopping centers, the Internet, etc.
b) Payment method - cash, bank card, credit.
c) Purpose of the purchase - personal or shared use, gift, etc.
d) All of the above.


A complete list of questions is in the archive in the file exam.pdf
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