Marketing test MPEI

COLLECTION OF ASSIGNMENTS ON THE DISCIPLINE "MARKETING"

Task 1
Question 1. On what principles is the modern ideology of marketing management based?
1) fulfillment of the main goal of the firm
2) manufacturer orientation;
3) minimal adaptation of the company's management and production system to market requirements;
4) impact on the market using all available means of reducing demand;
5) all of the above.
Question 2. What are the responsibilities of a marketer?
1) make settlements with the state budget, form and maintain the market;
2) pay wages, form and maintain the market, make settlements with the state budget;
3) calculate a business plan, facilitate sales and increase its efficiency, pay wages;
4) determine how, using demand, you can make a profit, form and maintain the market, facilitate sales and increase its efficiency;
5) determine how, using demand, you can make a profit; facilitate marketing and improve its efficiency.
Question 3. What are the components of production from a marketing point of view?
1) quality, packaging, availability of raw materials, transportation;
2) timeliness of repair, forecast, labor problems;
3) availability of electricity, fuel, raw materials, packaging;
4) forecast, quality, packaging, availability of raw materials, labor problems;
5) availability of raw materials and personnel.
Question 4. What is product development?
1) this is the exit of a company with an existing product to new target markets by opening new distribution channels for the product;
2) offering a new or improved product on the existing market to better meet its needs;
3) penetration into the existing market with an existing product by changing the other three components of the marketing complex;
4) offering a new product for the company in a new market, which is the most difficult task of all considered;
5) all of the above.
Question 5. How is the market divided in terms of marketing?
1) consumer market, investment market, labor market;
2) labor market, consumer market;
3) retail (wholesale) trade, consumer market;
4) investment market, commercial market;
5) retail (wholesale) trade market, consumer market and labor market.
Task 2
Question 1. Which of the proposed options is included in the marketing structure?
1) people, animals, goods;
2) goods, people, price, promotion, place;
3) goods, production, promotion, price;
4) people, production, goods;
5) raw materials, finance, people.
Question 2. What is the product design?

1) a general idea of ​​the product in the form of a means of satisfying a potential buyer;
2) specific technical and economic characteristics of the goods;
3) a developed version of the idea that expresses the basic satisfying need;
4) a means of meeting the specific needs of the target market;
5) the availability of raw materials, production capacity, product adaptability, product uniqueness.

Question 3. The release of what type of product, depending on the market situation, should be discontinued?

1) "cash cows";