Marketing test

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MARKETING TESTS

Option 1
1. Provide an incorrect statement. Oligopoly is characterized by the following parameters:
A) many firms that produce similar products
B) entering the market is difficult enough
C) there is the influence of the price leader
D) all provisions are correct
2. When segmenting the market for industrial goods, it is impossible to use ... factor:
A) industry
B) geographical
B) demographic
3. Which of the definitions characterizes the modern understanding of marketing:
A) among the proposed there is no such definition
B) marketing is foreseeing, managing and meeting the demand for goods (services) of the organization and ideas through exchange
C) marketing is the process of planning and implementing an idea, pricing, promoting and implementing ideas, goods and services through an exchange that satisfies the goals of individuals and organizations
D) marketing is an entrepreneurial activity that manages the promotion of goods and services from producer to consumer
4. Which of the signs of segmentation given below are demographic:
A) country, province, municipal district
B) use of goods
C) social stratum, lifestyle
D) phase of the family life cycle, gender, age
5. Monopolistic competition is characterized by the following pricing situation:
A) prices are determined by the market
B) the impact on prices is limited by the possibility of replacement
C) there is an influence of the price leader
D) full control of the company over the price
6. Which direction of comprehensive market research includes the definition of market capacity:
A) market research
B) studying competitors
C) studying buyers
D) study of the internal environment
D) study of commodity circulation
7. Market conditions are:
A) the specific economic situation at a given point in time
B) the volume of sales of goods
C) a set of potential and real buyers
D) the scope of sale of a specific product
8. What system is marketing?
A) sales
B) production and distribution
B) production
9. What direction of research in marketing aims to determine the most effective ways and means of quickly bringing the product to consumers:
A) study of commodity circulation
B) studying the price
C) studying buyers
D) studying competitors
E) market research
10. What is a product in marketing:
A) activities
B) ideas
C) products created for sale
D) all of the above
11. What is the main thing in the "marketing concept":
A) cost reduction
B) sales of goods
C) setting the price of goods
D) meeting consumer needs
12. Segmentation is:
A) division of consumers into homogeneous groups
B) determining the place of your product among analogues
13. Select the sequence that correctly reveals Maslow's hierarchy of needs:
A) self-preservation - physiological - social - self-affirmation - respect
B) physiological - self-preservation - self-affirmation - social - respect
C) physiological - self-preservation - social - respect - self-affirmation
D) social - self-preservation - physiological - self-affirmation - respect
14 Using the data in the table, determine the market size:
Volume of production
(thousand tons) Number of buyers
(thousand people) Average price
(RUB) Export
(thousand tons) Consumption by one customer (kg)
156,9 1269,2 4,6 10 141
A) 675,7
B) 823,3
B) 721,7
D) 146,9
15. What function does the study of competitors relate to:
A) sales
B) management and control
B) production
D) analytical
16. Which of the following business orientations corresponds to the modern marketing concept:
A) customer orientation
B) sales orientation
B) production orientation
D) product orientation
17. What function does the service organization belong to:
A) management and control
B) analytical
B) production
D) sales


18. Which market requires active marketing:
A) the seller
B) shadow
C) the buyer
D) all of the above
19
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