International Marketing

Replenishment date: 07.05.2014
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Description
Collection of practical tasks
"International Marketing"

Task 1.

What is the peculiarity of the pricing mechanism for goods that the Russian side supplies to the Japanese market (Hokaido Island)?

Task 2.

How can you comment on the situation, which consists in the fact that a group of countries-exporters of services has emerged (of which more than 50% of exports are services)? This group includes 46 countries, including the Bahamas and Bermuda, Great Britain, Greece, Egypt, Cyprus, Kuwait, Morocco, El Salvador, Jamaica. Why are these countries leading and not others?

Task 3.

Give an example of how the Japanese firm Honda builds its global brand name?

Task 4.

What are the features of the application of sanctions for breach of contract in different countries of the world (for example, several countries)? Why does an entrepreneur need such information?

Task 5.

What examples of indirect advertising can you give in different countries, when direct advertising for certain products is prohibited in them?

Task 6.

What examples can you give of changes in the Central Bank's reserve requirements in the foreign exchange market to regulate capital inflows into the country?
Task 7.

What channels and methods can you name for capital outflow from Russia? Please comment on how this is happening.

Task 8.

What is the mechanism for supporting the export of American capital?

Task 9.

What are the traditional features of Chinese business?

Task 10.

Give examples of when one company develops a “generic brand” policy, that is, when a brand is developed for an entire group of products in order to transfer the image of the product.
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