Marketing / Topics 1-11 + Final test + Compete
Replenishment date: 07.11.2023
Contents: Marketing.pdf (1.82 MB)
️Automatic issue of goods ✔️
️Automatic issue of goods ✔️
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Description
Strategic marketing analysis is aimed at ... (list 3 answer options)
Answer type: Multiple choice • with the choice of several correct answers from the proposed options
determining the position of the company in a given market or its segment
defining mission, corporate purpose and strategy
development of an action program aimed at ensuring the implementation of the project on schedule
internal environment analysis
attracting external investors
assessment of the economic and production potential of the company
competitive analysis
obtaining maximum profit per unit area of the object
The name of the author of the methodology for an enterprise’s perception of strong and weak signals coming from the external environment, used to assess the opportunities and dangers of the market, is ... Answer type: Text answer
Establish a correspondence between quantitative research methods and their characteristics: Answer type: Comparison
A. Polls
B. Hall tests
C. Tests at home
D. include telephone, mail, written, oral, Internet surveys and personal interviews
E. are conducted on a relatively small sample size of 100–300 respondents, reflecting the target audience
F. conducted on a small sample size of 100–300 units in the natural living conditions of respondents
Primary information includes information obtained...
Answer type: Single choice • with the choice of one correct answer from several proposed options
from forums
from internal documents
from the media
as a result of field research
from previous research reports
as a result of syndicated studies
The company's pricing policy is...
Answer type: Single choice • with the choice of one correct answer from several proposed options
dissemination of innovation on the market
anticipating changes in consumer tastes
general principles in the activities of the company, which it adheres to in the area of setting prices for its goods
promotion of sales of goods
To achieve greater homogeneity of segments in the B2B market, ... the market can be used, based on indicators characterizing the activities of purchasing centers of buyers Answer type: Text answer
In the McKinsey matrix, the X axis characterizes...
Answer type: Single choice • with the choice of one correct answer from several proposed options
attractiveness of the industry
threats to the company
strength of the position of the strategic business unit
rate of return
When a consumer makes an impulse purchase, it can be explained by factors such as:
... (indicate 4 answer options)
Answer type: Multiple choice • with the choice of several correct answers from the proposed options
spontaneity
predictability
pre-purchase assessment
thorough risk assessment
ignoring consequences
ignoring information search
rational assessment of future purchase
predominance of emotional states
Price allows you to keep track of and measure the costs of social labor, that is, it determines how much time, raw materials, materials are spent on the production of goods, this is ... the function of price Answer type: Text answer
Establish a correspondence between the stages of the product life cycle and the characteristics of the type of buyers at each of these stages:
Response Type: Mapping
A. Elimination
B. Growth
C. Maturity
D. Decline
E. innovators
F. early adopters
G. average majority
H. conservatives
Maintaining feedback with the consumer, which allows the company to control the promotion of goods on the market, refers to ... marketing communications
Answer type: Multiple choice • with the choice of several correct answers from the proposed options
determining the position of the company in a given market or its segment
defining mission, corporate purpose and strategy
development of an action program aimed at ensuring the implementation of the project on schedule
internal environment analysis
attracting external investors
assessment of the economic and production potential of the company
competitive analysis
obtaining maximum profit per unit area of the object
The name of the author of the methodology for an enterprise’s perception of strong and weak signals coming from the external environment, used to assess the opportunities and dangers of the market, is ... Answer type: Text answer
Establish a correspondence between quantitative research methods and their characteristics: Answer type: Comparison
A. Polls
B. Hall tests
C. Tests at home
D. include telephone, mail, written, oral, Internet surveys and personal interviews
E. are conducted on a relatively small sample size of 100–300 respondents, reflecting the target audience
F. conducted on a small sample size of 100–300 units in the natural living conditions of respondents
Primary information includes information obtained...
Answer type: Single choice • with the choice of one correct answer from several proposed options
from forums
from internal documents
from the media
as a result of field research
from previous research reports
as a result of syndicated studies
The company's pricing policy is...
Answer type: Single choice • with the choice of one correct answer from several proposed options
dissemination of innovation on the market
anticipating changes in consumer tastes
general principles in the activities of the company, which it adheres to in the area of setting prices for its goods
promotion of sales of goods
To achieve greater homogeneity of segments in the B2B market, ... the market can be used, based on indicators characterizing the activities of purchasing centers of buyers Answer type: Text answer
In the McKinsey matrix, the X axis characterizes...
Answer type: Single choice • with the choice of one correct answer from several proposed options
attractiveness of the industry
threats to the company
strength of the position of the strategic business unit
rate of return
When a consumer makes an impulse purchase, it can be explained by factors such as:
... (indicate 4 answer options)
Answer type: Multiple choice • with the choice of several correct answers from the proposed options
spontaneity
predictability
pre-purchase assessment
thorough risk assessment
ignoring consequences
ignoring information search
rational assessment of future purchase
predominance of emotional states
Price allows you to keep track of and measure the costs of social labor, that is, it determines how much time, raw materials, materials are spent on the production of goods, this is ... the function of price Answer type: Text answer
Establish a correspondence between the stages of the product life cycle and the characteristics of the type of buyers at each of these stages:
Response Type: Mapping
A. Elimination
B. Growth
C. Maturity
D. Decline
E. innovators
F. early adopters
G. average majority
H. conservatives
Maintaining feedback with the consumer, which allows the company to control the promotion of goods on the market, refers to ... marketing communications
Additional Information
Establish a correspondence between the organizational forms of distribution channels and their characteristics: Answer type: ComparisonA. traditional marketing distribution
B. vertical marketing distribution system
C. horizontal marketing distribution
D. the distribution channel consists of independent producers and intermediaries
E. the manufacturer and intermediaries work as one system
F. partially integrated systems that bring together wholesalers and retailers for cooperation
Name of the researcher who proposed considering the marketing mix from the consumer's point of view Answer type: Text answer
Forming segments based on several variables of different groups is complex... segmentation Answer Type: Text Answer
Characteristics of impulsive buying behavior include... (specify 4 answer options)
Answer type: Multiple choice • with the choice of several correct answers from the proposed options
predictability
intuitive solution
rational decision
pre-purchase assessment
unawareness of actions
thorough risk assessment
inability to assess consequences
sudden and persistent desire to buy
Economic interests are...
Answer type: Single choice • with the choice of one correct answer from several proposed options
relations between certain social subjects - producers and consumers of material and spiritual goods, their needs and interests
incentives for people's economic activity, determined by their place in the system of property relations
the company's ability to achieve the sales volume it needs to operate profitably
the need for material and spiritual benefits to ensure human life
Adidas operates through a network of more than one hundred branches, joint ventures and representative offices located around the world. The company's distribution policy is based on dividing the world into five regions: Europe/Middle East, Africa, North America, Asia/Pacific, Latin America. In Russia, the company's products are presented in more than 300 stores. The company itself owns 11 branded stores located in Moscow, Nizhny Novgorod, Rostov-on-Don, Novosibirsk and other cities. What type of market coverage strategy can this set of measures be classified as? What are the benefits of this market coverage strategy?
Answer type: Single choice • with the choice of one correct answer from several proposed options
This is an intensive sales strategy. The advantages of intensive distribution are to achieve the greatest availability of goods and a high market share.
This is a selective distribution strategy. The benefits of selective distribution relate to more efficient operation of the distribution channel and reduced costs.
This is an exclusive sales strategy. The benefits of exclusive distribution include better customer service, lower costs and sales control.
Establish a correspondence between modern definitions of marketing and their authors: Answer type: Comparison
A. Marketing is a movie in which the main character is a product
B. Marketing is selling a standard of living to a client
C. Marketing - the right product in the right market
D. Marketing is about solving your customers' problems profitably.
E. J. Trout
F. P. Mazur
G. S. Jane
H. R. Chapman
The price for the purchase and delivery of goods is determined by... properties of the goods
Response type: Text response
The point of a product line pricing strategy is to...
enter additional variables when calculating prices
Answer type: Single choice • with the choice of one correct answer from several proposed options
attract buyers
simplify product selection for customers
using prices to reflect the difference in quality of different assortment items
set transfer prices for transactions between related parties
achieve customer recognition of the product
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