Cross cultural marketing

Replenishment date: 15.07.2023
Content: Cross-cultural marketing.docx (51.85 KB)
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Arrange in the correct sequence the stages of development of cross-cultural marketing
The international marketing environment should be understood as:
The legal system of a country based on religious precepts is called:
SWOT analysis assesses the state of the company in a number of positions. (choose four answers
Set the correct correspondence between the areas of marketing research and their characteristics:
Secondary data in international marketing is called:
A product strategy that involves changing products in accordance with the conditions of a particular country and the preferences of local consumers is called:
The process of adapting the product and promotion activities to the requirements of the external market is called:
Establish a correspondence between price classification and their detailed description
Marketing communications are (specify one answer):
A product intended for exchange by sale and purchase is called ...
Arrange in the correct sequence the appearance of the leading ideas that formed the marketing concept:
Arrange in the correct sequence the stages of marketing development in Russia:
Procter & Gamble in Japan adapted the production of laundry detergent using local fabric softeners, emphasizing in advertising that the powder is suitable for cold water washing (due to the fact that savings are widespread in Japan). Determine what type of global strategy this example can be attributed to?
Case study: In Uruguay, over 40 per cent of administrative and managerial positions are occupied by women, while in Spain no more than 5 per cent. In your opinion, what characteristics of countries are we talking about in terms of cross-cultural communications?
The consumer bought several products in the store and began to study bar coding. The buyer saw a 13-digit barcode, where the code of the organization - a member of GS1 (Automatic Identification Association) was encrypted - the country code. Three items contained the following numbers: 499, 466, 478. Help the customer identify the country code.
The process of adapting the product and promotion activities to the requirements of the external market is called:
The functions of the distribution system in the international marketing mix include:
The characteristics of the functioning of trading channels include (select 2 answers:
A common licensing method is the sale-purchase …
Arrange in the correct sequence the appearance of the leading ideas that formed the marketing concept:
The use of marketing ideas in the USSR and other countries of the former socialist community was very limited due to (specify one correct answer):
... marketing - is associated with the effective organization of purchases, the import of goods, services, labor and capital from foreign countries
The company operates in six foreign markets. Based on the analysis of the data presented in the table, calculate the strategic position index for markets 1-3.
A transnational corporation is (one answer option:
The main qualitative features of TNCs include (three possible answers:
Procter & Gamble in Japan adapted the production of laundry detergent using local fabric softeners, emphasizing in advertising that the powder is suitable for cold water washing (due to the fact that savings are widespread in Japan). Determine what type of global strategy this example can be attributed to?
The legal system of a country based on precedent is called:
In ... an economy, society's resources are distributed and controlled by the decisions of the country's government
When analyzing the capacity and prospects of the global market, the product boundaries of the market are determined, consisting of (1 option answer
Differential marketing is (select one answer):
The specifics of international marketing research is (two answers
The algorithm of actions for the researcher to conduct a survey can be presented in the following sequence:
In ... directories (national international) in alphabetical order
Additional Information
In ... directories (national international) in alphabetical order for each product, firms engaged in its production or trade are listed. For example, published in Switzerland in two volumes, in series on European countries, the reference book “Kompass”
The concept that describes the sales of a product, profit, customers, competitors and marketing strategies from the moment a product enters the market until it is removed from the market is called ... the product cycle
The growth stage of a product is expressed in characteristics (select three answers:
A product strategy that involves changing products in accordance with the conditions of a particular country and the preferences of local consumers is called:
The process of adapting the product and promotion activities to the requirements of the external market is called:
Functional characteristics (national international) in alphabetization of trade channels include (select 2 answer:
In a generalized way, the choice of various organizational forms ... can be represented by market conditions - open or closed, with an advanced or backward trading structure, functioning in a liberalized or decentralized economy
A common licensing method is the sale-purchase …
Match the name of the market coverage marketing strategies with their description:
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