DIPLOMA Development of the company's marketing strategy

3 introduction
Chapter 1. Theoretical foundations of developing a marketing strategy in the banking business 5
1.1. The concept of marketing strategy and methods of its development 5
1.2. Development of a banking marketing strategy and its implementation 13
1.3. Company Growth Marketing Strategies 17
Chapter 2. Analysis of the development of a marketing strategy for CJSC CB "Universal Finance" 22
2.1. Technical and economic description of the company 22
2.2. Analysis of the competitive environment and competitive strategy 26
2.3. Development of a strategy for expansion into regions 31
2.4. Developing a pricing strategy 34
Chapter 3. Justification of the need to open regional branches of CJSC CB "Universal Finance" 40
3.1. Justification of location and assessment of demand for services 40
3.2. Estimation of costs associated with the opening of regional offices 45
Conclusion 47
References 49