DIPLOMA Development of the market. sports strategy. organization
Replenishment date: 16.09.2008
Content: 80916211530803.rar (53.39 KB)
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Description
1. Introduction 3
2. The main part. Development of a marketing strategy for the sports club "Malachite" 19
2.1. The main indicators of the sports club "Malachite" 19
2.1.1. Sports Club Information 19
2.1.2. Organizational structure of the management of the club "Malachite" 21
2.1.3. Sports services market analysis 23
2.1.4. Competitor Analysis 28
2.1.5. Pricing policy of the club "Malachite" 29
2.1.6. Assessment of the advantages and disadvantages of the club 30
2.1.7. Promotion of sales and advertising policy of the club "Malachite" 31
2.2. Definition of the marketing strategy of the club "Malachite" 33
2.2.1. Determination of the type of marketing strategy of the sports club "Malachite" 33
2.2.2. Marketing strategy development methodology 47
3. Conclusion 58
Appendices 63
2. The main part. Development of a marketing strategy for the sports club "Malachite" 19
2.1. The main indicators of the sports club "Malachite" 19
2.1.1. Sports Club Information 19
2.1.2. Organizational structure of the management of the club "Malachite" 21
2.1.3. Sports services market analysis 23
2.1.4. Competitor Analysis 28
2.1.5. Pricing policy of the club "Malachite" 29
2.1.6. Assessment of the advantages and disadvantages of the club 30
2.1.7. Promotion of sales and advertising policy of the club "Malachite" 31
2.2. Definition of the marketing strategy of the club "Malachite" 33
2.2.1. Determination of the type of marketing strategy of the sports club "Malachite" 33
2.2.2. Marketing strategy development methodology 47
3. Conclusion 58
Appendices 63