DIPLOMA Analysis of the company's marketing strategy

3 introduction
Chapter 1. Theoretical aspects of strategic planning of marketing in the enterprise 5
1.1. Strategic planning tasks 5
1.2. Stages of strategic planning and financing in the enterprise 8
1.3. Types of management activities within the framework of financing the economic activities of the enterprise 14
Chapter 2. Analysis of financial and property status in OJSC "Success" 32
2.1. Characteristics of the activities of OJSC "Success" 32
2.2. Analysis of the existing management system 33
2.3. Description of the market situation 36
2.4. Problem analysis of the internal environment 40
2.5. Analysis of the financial condition of OJSC "Success" 44
Chapter 3. Development of proposals for the organization of improving the financial condition of OJSC "Success" 50
3.1. Ways to improve liquidity and solvency 50
3.2. Measures to improve financial stability 56
Conclusion 62
References 64
Appendix 66