Public Relations in Human Resource Management Test

The text of the test work on the discipline "Public Relations in Personnel Management" "

Task 1. (estimate 5)
Question 1. How many main areas of activity have been identified in the recent past by firms producing goods for the mass consumer?
1. one;
2. two;
3. three;
4. four;
5. five.
Question 2. What areas of activity have been identified in the recent past by firms producing goods for the mass consumer?
1. technology, personnel, management;
2. engineering development, production, sales;
3. commerce, finance, administration;
4. processing of resources into services, goods;
5. technology, work ethic, production management.
Question 3. What is the basis for the activities of market professionals?
1. management;
2. competition;
3. advertising;
4. marketing;
5. "Public Relations".
Question 4. What should the firm do to reduce costs and improve performance?
1. increase investment;
2. reduce costs;
3. improve products;
4. to improve the staffing;
5. develop a marketing strategy.
Question 5. What is the main management concept in market conditions?
1. management;
2. logistics;
3. marketing;
4. economic theory;
5. macroeconomics.

Task 2. (estimate 5)
Question 1. What is the meaning of the term "marketing"?
1. system of sales of goods;
2. management function and business philosophy;
3. sales support;
4. market segmentation;
5. methods of product promotion.
Question 2. What are the two main functions of a commercial enterprise:
1. production and marketing;
2. economics and organization;
3. production and finance;
4. marketing and innovation;
5. management and investment.
Question 3. What is the name of the market in which sellers have more opportunities and where buyers are more active "market actors"?
1. seller's market;
2. free market;
3. regulated market;
4. spontaneous market;
5. market of buyers.
Question 4. What is the name of the market in which power is in the hands of buyers, and sellers have to be active?
1. seller's market;
2. spontaneous market;
3. market of buyers;
4. organized market;
5. free market.
Question 5. What are the types of competitive advantages:
1. quality, cost, availability;
2. product functionality, quantity;
3. consumer properties, availability;
4. price, quantity, quality;
5. lower costs, differentiation, focusing.

Task 3. (estimate 5)
Question 1. What are the most general principles of segmenting the consumer market:
1.functional, structural, comparative;
2. consumer, statistical, sociological;
3. informational, economic, financial;
4. demographic, geographic, behavioral, psychographic;
5. subject, age, material.
Question 2. What is psychographic market segmentation based on?
1. on the study of psychological characteristics;
2. on psychography;
3. on psychophysics;
4. on philosophy;
5. on psychology.
Question 3. What new science characterizes consumers from the point of view of their psychological makeup - their role in public life, type of activity, life positions, interests, opinions and lifestyle?
1.psychography;
2. socionics;
3. sociology;
4. psychology;
5. philosophy.
Question 4. By what means is it easier for a company to establish which target customers it is advisable to serve and how to attract them?
1.advertising;
2. "Public Relations";
3. sales support;
4. market segmentation;
5. lower prices.