Public relations in government

Test
1. PR as a science and how technology has developed:
A. from the middle of the 19th century
B. at the end of the 19th century
B. from the middle of the 20th century
G. at the beginning of the 20th century
2. For the success of PR-activities it is necessary:
A. only direct links to objects
B. only feedbacks with objects
B. lack of any connections
D. forward and backward communications
3. The subjects of PR can be:
A. individual
B. public relations organizations
B. a group of people with professional experience in the field of PR
D. all of the above
4. When were the basic principles of PR-activity formulated
A. 20s. 20th century
B. 50s 20th century
B. 70s. 20th century
G. 90s 20th century
5. Which of the listed functions is not related to the functions of PR-activity?
A. research
B. organizational
B. distribution
D. planning
6. PR activities are based on:
A. moral standards
B. rule of law
B. national traditions
D. religious norms
7. The concept of public opinion first appeared in:
A. in the first half of the 19th century.
B. at the end of the 18th century.
V. in the second half of the 19th century.
G. in the first third of the 20th century.
8. The concept of public opinion was first developed:
But in Russia
B. in Germany
B. in France
G. in the USA
5 Required tasks to complete
9. The final stage of image formation is:
A. developing an action strategy for the relevant services of the organization
B. constructing an organizational image
B. control, adjustment of intermediate results
D. identifying ideas about the organization.
10. What science contributes to the mastering of basic skills and
skills of delivering speeches and monologues?
A. sociology
B. psychology
B. rhetoric
D. marketing.
11. Attitude in a philosophical sense is interpreted as
A. interdependence of elements of a certain system
B. interaction of elements of a certain system
B. mutual influence of elements of a certain system
D. communication.
12. What opinion do you think is correct about the work of the press secretary?
A. this is the same journalist, only he does not receive his salary in the editorial office
B. is a journalist who is not able to work creatively, therefore he goes to serve in
power
B. the work of a press secretary requires special qualifications, not every journalist
be able to be a press secretary
G. there is no such profession.
13. Which statement about the press release is correct?
A. Press release sent to all organizations and media
B. Press release can only be sent to the media.
B. Press release is sent by mail only.
D. Press release is sent to EMS.
14. Press conference - an event for which, regardless of the topic, it is necessary
invite politicians, famous people. This will increase the credibility of the organization. Your
variant of the assessment of this thesis.
A. no, this is not true, because press conference is an event for journalists. On their
questions are answered by representatives of the organization that conducts press
the conference
B. yes, this is possible, it is decided by the organizers
B. Incorrect options
G. there is no such event.
15. Comparison of the concepts of "press conference" and "briefing".
A. press conference and briefing - identical concepts
B. briefing is possible without dialogue
There is no briefing in politics.
D. press conference is held only by official organizations
16. The concept of PR-text.
A. there are no differences between PR-text and journalistic text
B. loyalty to the basic PR-subject distinguishes PR-text
Private educational institution of higher education "Kursk Institute of Management, Economics and Business" 6
B. journalists are more subjective than the authors of PR-texts
D. electronic text.
17. Functions of PR-specialist, press secretary and journalist: comparison.
A. the functions of a press secretary and a journalist are identical
B. functions of a spokesperson and a PR-specialist are identical
B. press secretary ensures the work of the organization with journalists
G. works with the media.
18. Work with the media in government bodies
A. press services in government bodies work on the basis of uniform, centralized
top-down Positions
B. the press service in the government holds not only press conferences, but also others
media events
B. accreditation of journalists to the body