DIPLOMA Product marketing program
Replenishment date: 16.09.2008
Content: 80916210109820.rar (63.09 KB)
️Automatic issue of goods ✔️
️Automatic issue of goods ✔️
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Description
3 introduction
Chapter 1. Theoretical aspects of product marketing 6
1.1. Marketing management and its components 6
1.2. Marketing Information System 15
1.3. Product in the marketing system 20
1.4. Price and Pricing in Marketing 23
1.5. Product Distribution Techniques 27
1.6. Company information 31
1.7. Characteristics of competing enterprises 31
Chapter 2. Analysis of the dynamics of changes in turnover in a trading house (on the example of TD "Atrium") 36
2.1. Trade turnover and profit of a trading enterprise 36
2.2. Trends in the development of retail trade in the Russian Federation in 2005-2006 38
2.3. Analysis of the dynamics of changes in the retail turnover of the shopping center "Atrium" in 2006 40
Chapter 3. Evaluation of the effectiveness of the activity of TD "Atrium" in terms of product promotion (for example, footwear) 47
3.1. Analysis of the effectiveness of product promotion 47
3.2. Methods for determining the economic efficiency of promoting goods 50
3.3. Methods for determining the psychological effectiveness of product promotion 52
3.4. Calculations of the economic efficiency of promoting goods in the shopping center "Atrium" 54
Conclusion 62
References 64
Chapter 1. Theoretical aspects of product marketing 6
1.1. Marketing management and its components 6
1.2. Marketing Information System 15
1.3. Product in the marketing system 20
1.4. Price and Pricing in Marketing 23
1.5. Product Distribution Techniques 27
1.6. Company information 31
1.7. Characteristics of competing enterprises 31
Chapter 2. Analysis of the dynamics of changes in turnover in a trading house (on the example of TD "Atrium") 36
2.1. Trade turnover and profit of a trading enterprise 36
2.2. Trends in the development of retail trade in the Russian Federation in 2005-2006 38
2.3. Analysis of the dynamics of changes in the retail turnover of the shopping center "Atrium" in 2006 40
Chapter 3. Evaluation of the effectiveness of the activity of TD "Atrium" in terms of product promotion (for example, footwear) 47
3.1. Analysis of the effectiveness of product promotion 47
3.2. Methods for determining the economic efficiency of promoting goods 50
3.3. Methods for determining the psychological effectiveness of product promotion 52
3.4. Calculations of the economic efficiency of promoting goods in the shopping center "Atrium" 54
Conclusion 62
References 64