DIPLOMA Methods of developing a marketing program

3 introduction
Chapter 1. Marketing as the basis of production efficiency management 5
1.1. Development of the marketing concept and marketing management system 5
1.2. Marketing development in Russia 19
1.3. Features of the marketing management system in B2B markets 22
Chapter 2. Analysis of the woodworking products market of Miarmles LLC 29
2.1. Company information 29
2.2. Marketing complex at Miarmles LLC 35
2.3. Development of a marketing budget for Miarmles LLC 42
Chapter 3. Development of proposals for organizing a marketing program for product promotion 51
3.1. Goals of transformation, prerequisites and obstacles to organizing marketing management 51
3.2. Corporate Level Reorganization Proposals 55
3.3. Business Level Reorganization Proposals 62
3.4. Development of proposals for the reorganization of the marketing management system of the company at the functional level 70
Conclusion 77
Appendices 79
References 85