COURSE The role and objectives of strategic marketing
Replenishment date: 23.10.2008
Content: 81023002744540.rar (75.15 KB)
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Description
3 introduction
Chapter 1. Features of strategic marketing at the present stage 5
1.1. Marketing development in Russia 5
1.2. Features of the marketing management system in B2B markets 8
Chapter 2. Features of strategic marketing in the Ocher Group 15
2.1. Economic characteristics of the company "Ocher Group" 15
2.2. Goals of transformation, prerequisites and obstacles to organizing marketing management 19
2.3. Corporate Level Reorganization Proposals 23
2.4. Business Level Reorganization Proposals 30
2.5. Reorganization proposals for functional level 37
Conclusion 42
References 44
Chapter 1. Features of strategic marketing at the present stage 5
1.1. Marketing development in Russia 5
1.2. Features of the marketing management system in B2B markets 8
Chapter 2. Features of strategic marketing in the Ocher Group 15
2.1. Economic characteristics of the company "Ocher Group" 15
2.2. Goals of transformation, prerequisites and obstacles to organizing marketing management 19
2.3. Corporate Level Reorganization Proposals 23
2.4. Business Level Reorganization Proposals 30
2.5. Reorganization proposals for functional level 37
Conclusion 42
References 44