Pricing test

BORNIK PRACTICAL TASKS ON THE DISCIPLINE

"Pricing" (ЦЗ 93)

Task 1 (94) score 5

Question I

Products A and B were introduced by the company to the market in 2003. At the first stage of implementation, the company incurred additional costs for advertising new products, so the price for them was quite high. Subsequently, the cost of producing a single, goods A and B began to decrease significantly every year of release. How should the pricing policy for these goods change if the firm plans to expand the market for product B, and product A has serious competitors?

1) it is required to increase the prices for product B, and do not change the price for product A;

2) the price of product B should be significantly reduced and the price should be increased for product A;

3) a selective reduction in prices for product B is required, and a sharp decline in prices for product A;

4) a selective reduction in prices for product A is required, and a sharp decline in prices for product B;

5) a sharp decline in prices for goods A and B is required.

Question 2

The jewelry retailer learned that his competitor is calculating the amount of the markup based on a percentage of total costs, and this percentage is currently 28%. The retailer himself calculates the amount of the markup based on a percentage of the price. Help the salesperson figure out what the competitor's markup percentage is?

1) 16%;

2) 35%;

3) 6%;

4) 22%;

5) 50%.

Question 3

In a situation where information about demand is known and the behavior of buyers depends on time, namely, the buyer is ready to purchase the product, both in season and between seasons, what motive will facilitate the holding of a price action?

1) seasonal timelines;

2) seasonal / temporary shifts in demand;

3) testing (analysis) of demand;

4) acceleration of purchase or purchase for future use;

5) try or try.

Question 4

The manufacturing enterprise bears the full cost of manufacturing a unit of production in the amount of 280 rubles. Of these, the amount of fixed costs is 180 rubles. The percentage markup that the company charges when selling goods is 30% to variable costs. Determine the selling price per unit based on variable costs.

1) 364 rubles;

2) 234 rubles;

3) 130 rubles;

4) 598 rubles;

5) 70 rubles.

1

Question 5

The retail price of the jewelry is 5600 rubles. The goods are delivered directly from the manufacturer * shop. The store's trade markup is 25% to the manufacturer's selling price. It is also known that the manufacturer makes a markup for the sale of this product in the amount of 15%. What will be the cost of jewelry for a retailer, a jewelry store, and for a manufacturer.

1) 3570 rubles - for a jewelry store; 4200 rubles - for the manufacturer;

2) for a jewelry store and a manufacturing plant, the cost will be the same - 3570 rubles;

3) 3640 rubles - for the manufacturer; 4200 rubles - for a jewelry store;

4) 3570 rubles - for the manufacturer; 4200 rubles - for a jewelry store;

5) 4200 rubles - the cost of a piece of jewelry for the store and the manufacturer.

Task 2 (95) Score 5

Question 1

According to the table, determine which of the developed pricing / "., And which policy B?

countries adhere to policies



Key features of the policy used


Pricing Policy A (Features)


Pricing policy b (characteristics)

Degree of participation v state influence


Partial (about 10%)


High level of participation in regulation and establishment

Price

Goods or groups of goods that are subject to government control or forced pricing


Essential goods; Goods and services of monopoly manufacturers; Products of state enterprises


Food; Corn; Energy carriers; Alcoholic beverages

The body exercising control over the formation of the yen in the state