Practical pricing

Replenishment date: 26.02.2012
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Practical tasks
Task 1. Determine: the wholesale price of the enterprise, the retail price, the structure of the retail price. If: the total cost of the product is 40 rubles; cost profitability level - 20%; value added tax - 10 rubles;
mark-up of intermediary organizations - 5 rubles; trade markup — 15% to the selling price of intermediaries.
Task 2. Determine whether it is profitable for the manufacturer to reduce the price by 0,2 rubles. If the current price of the goods is 3 rubles, the planned sales volume is 1 million pieces. It is known that competitors, following the firm, will also lower their prices. Index
price elasticity of demand 1,6.
Task 3. The total costs of the firm per unit of product amounted to 3500 rubles in the current year. When calculating the price, the company uses a profitability ratio (profit share in the price) of 25%. In conditions of inflation, there is an increase in costs by 250 rubles. Calculate: a) the price that would fully reimburse the firm's costs and keep the profit (per unit of product) in the same amount; b) a price that not only reimburses costs, but also provides a profitability ratio of 25%.
Task 5. Calculate the average annual price of the product if it is known that the price at the beginning of the year was 15 den. units per piece, from 18.03 the price increased by 10%, and from 20.07 -
another 12%. Sales turnover for the year amounted to 800 thousand den. units, per 1 sq. - 200 thousand den. units, including for March - 70 thousand den. units, for the II quarter. - 240 thousand den. units, in July - 60 thousand den. units
Assignment 6. Suppose that the firm on the terms of moving prices received an order for the rate of any equipment. Date of receipt of the order - 2008, delivery time - 2009. The sliding conditions proposed by the supplier determine the following breakdown of the price for the components: cost of materials - 50%; labor cost - 25%; - fixed costs - 25%. It is assumed that for 2008-2009. prices for materials will rise by 17%, and rates of nominal wages will rise in mechanical engineering by 25%. Taking the base price of 100 conventional units, determine the percentage of price increase using the sliding formula.
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