Targeted Advertising Answers Synergy

Replenishment date: 04.05.2023
Content: Targ advertising.docx (29.5 KB)
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Description
1) MyTarget is…

Yandex advertising service, which allows you to place short text ads with a link to the site

Advertising service in the social network Facebook

The contextual advertising management service allows you to place ads on Yandex, Google, Rambler, VKontakte, Facebook, Odnoklassniki and My World from one interface

A platform for self-advertising on VKontakte and Odnoklassniki social networks and on other projects of the Mail.ru Group, which covers more than 90% of Runet users

2) ... is a non-commercial website that provides the visitor with complete information on one or more topics.

Content project

Content project

Fintech

IT project

CPA project

3) MyTarget features include…

personal solutions for premium partners

no commission for placements on Yandex, Rambler, Mail.Ru and VKontakte

the ability to independently launch advertising campaigns

campaign optimization with machine learning

4) Mail.Group includes such projects as…

GTM

Geekbrains

Whirligig

City Mobile

5) In the campaign, you can assign ...

total budget

monthly budget

daily budget

one click budget

6) Advertising campaigns on the MyTarget platform are created through the block…

Campaigns

Audience

Tools

Pro

7) The data sources of the MyTarget platform include:

social networks

data from statistical sources

media projects

questioning

8) In the market, DUA Mail Group occupies…

1st place

2st place

3st place

4st place

9) To Mail content projects. Group can be attributed ...

@cloud

@real estate

@beauty

@lady

10) Speaking of the distribution of operating systems, ... users choose the Android platform.

77%

64%

94%

88%

11) In the Geography block, in addition to choosing a country and city, you can also ...

exclude any region

select a specific point on the map

choose an organization

select objects of a certain type in a certain region

12) In MyTarget, these two types of targets are available:

traffic and reach

install app and watch video

social media activities and awareness

conversion and recognition

13) Video formats include ...

mobile video advertising

cross platform video posts

multivideo

super video

14) In the market, MUA Mail Group occupies…

1st place

2st place

3st place

4st place

15) Contextual targeting will help you in…

search queries

remarketing

audience segmentation

goal setting

16)Audience data that can be used:

mail and phone numbers

credit history

geo

search terms

17) The first point in creating a company is the choice ...

budget

titles

coverage

goals

18) The most popular format in My Target is…

mobile multiformat

cross-device carousel

promo posts in OK

desktop multiformat

19) Retarget audience coverage in Russia is ... from the monthly share of the Runet audience

54%

94%

71%

86%
Additional Information
20) In the Audience block, you can create ...

register geography

budget

goal

segment

21) Targeted advertising technology that allows you to find users similar to the original audience,

called...

TOP counter

Pro

look like

Vision

22) It is possible to start working with MyTarget with ...

10 rubles of the starting budget of the advertising campaign

selection of 11 campaign objectives to customize the result

more than 400 targetings to select the target audience and set up ads

decision making based on MyTarget analytics

23) To work with advertising companies, there is a list of words, the structure of which can consist of ...

outreach campaigns

targeted campaigns

partner companies

performance companies

24) The cross-device carousel format is convenient because…

in addition to paid, it also has federal coverage

it has the ability to upload multiple images in one ad

reduces advertising costs

combines several advertising formats

25) ... a web analytics tool that allows you to view analytics and analyze the result in MyTarget.

Counter - TOR

Liveinternet

smart log

Yandex metric

26) Advertising through the MyTarget platform can be broadcast in ...

social networks Mail.Group

Mail partner advertising network sites. group

Mail.Group media services

Facebook and Instagram

27) Data for remarketing include ...

user lists

website visitors

goods buyers

application users

28) To target advertising companies on the MyTarget platform, use the block ...

Pro

Statistics

  Profile

Audience

29) This block is missing in the main MyTarget panel:

Categories

Audience

Statistics

Coverage

30) Segments are formed ...

from data sources

from the data that the creator of the advertising campaign chooses

from a certain budget

automatically

31) MyTarget audience coverage through mobile devices is…

83%

88%

61%

94%

32) Each advertising campaign starts with ...

budgeting

goals

choice of advertising object

choice of advertising platform

33) What data does the Look Alike system not use?

floor

nationality

age

регион
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