Final exam RFEI Marketing 50 questions

Replenishment date: 13.06.2013
Content: marketing_50_v.rar (20.42 KB)
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Description
Final exam RFEI "Marketing". Score 5 points.
Answers to 50 questions are given, in the form of a table.
A separate file contains all the questions.
Here are the first three questions:

1. Speaking about the relationship between tactics and strategy, we can say
what:
a) strategy should dictate tactics;
b) tactics should dictate strategy;
c) tactics is a derivative of the strategy.

2. The principle of "offensive" marketing war is concluded
is to:
a) constantly attack yourself with new, fresh ideas;
b) go to the occupied territory with an element of surprise;
c) find the opposite property and “play” on it against the leader.

3. “The new is interesting for everyone. The best is for a few. " These words belong to:
a) Seneca;
b) Petrarch;
c) Jack Trout.

...

49. To avoid excesses with advertising recommendations
from the side of sports stars, experts offer:
a) attract those who do not claim a high fee;
b) use fictional characters;
c) do not use them at all.

50. Test marketing:
a) is the most effective method of marketing research;
b) fully takes into account the factor of curiosity;
c) is influenced by various unforeseen factors.
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