Final exam RFEI Advertising 40 questions
Replenishment date: 02.10.2009
Content: reklamnoe_delo_40_vop.rar (11.41 KB)
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The goods are given a discount for regular customers.
If the total purchases from a GoodChecking seller are greater than:
If the total purchases from a GoodChecking seller are greater than:
the discount is: 3%
Description
Final exam RFEI "Advertising business". Score 4 points.
Answers to 40 questions are given, in the form of a table (only answers are contained).
First 3 questions:
1. Advertising is:
a) the targeted transfer of information about the usefulness of goods or services from sellers to buyers;
b) the transfer of information aimed at maximizing the sale of goods;
c) a set of measures aimed at obtaining super-profits;
d) purposeful transfer of information, focused on selling goods at minimal prices.
2. The main tasks of advertising do not include:
a) informing;
b) attracting attention;
c) the formation of an objective opinion of the consumer about the market for goods;
d) creating an attractive image of the product.
3) One of the tasks of advertising is to stimulate consumption. What is it?
a) providing the customer with the opportunity to produce an order of magnitude more goods;
b) providing the consumer with a system of arguments leading to the conclusion about the need to purchase the offered product;
c) providing the customer to play a leading role in planning an advertising campaign;
d) providing the consumer with the most complete information about the product, its properties, points of sale, etc.
.... etc.
Answers to 40 questions are given, in the form of a table (only answers are contained).
First 3 questions:
1. Advertising is:
a) the targeted transfer of information about the usefulness of goods or services from sellers to buyers;
b) the transfer of information aimed at maximizing the sale of goods;
c) a set of measures aimed at obtaining super-profits;
d) purposeful transfer of information, focused on selling goods at minimal prices.
2. The main tasks of advertising do not include:
a) informing;
b) attracting attention;
c) the formation of an objective opinion of the consumer about the market for goods;
d) creating an attractive image of the product.
3) One of the tasks of advertising is to stimulate consumption. What is it?
a) providing the customer with the opportunity to produce an order of magnitude more goods;
b) providing the consumer with a system of arguments leading to the conclusion about the need to purchase the offered product;
c) providing the customer to play a leading role in planning an advertising campaign;
d) providing the consumer with the most complete information about the product, its properties, points of sale, etc.
.... etc.
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