RFEI. Final credit for the discipline Advertising business

The exam answers 50 questions. Here are the first three:

1. Advertising is:
a) the targeted transfer of information about the usefulness of goods or services from sellers to buyers;
b) the transfer of information aimed at maximizing the sale of goods;
a set of measures aimed at obtaining super-profits;
purposeful transmission of information, focused on selling goods at minimal prices.

2. The main tasks of information do not include:
a) informing;
b) attracting attention;
c) formation of an objective opinion of the consumer about the market for goods;
d) creating an attractive image of the product.

3. One of the tasks of advertising is to stimulate the consumer. What is it?
a) providing the customer with the opportunity to produce an order of magnitude more goods;
b) providing the consumer with a system of arguments leading to the conclusion about the need to purchase the offered product;
c) providing the customer to play a leading role in planning an advertising campaign;
d) providing the consumer with the most complete information about the product, its properties, points of sale, etc.