DIPLOMA Marketing substantiation of the company's tactics

3 introduction
Chapter 1. The role of marketing tactics at various stages of the product life cycle in market activities 6
1.1. Essence of Marketing Tactics 6
1.2. Types and types of product life cycle 23
1.3. Features of marketing tactics in trade 34
Chapter 2. Research of Hitachi's Marketing Tactics at Different Stages of a Product in Market Activity 38
2.1. Market characteristics of trade in power tools 38
2.2. Using methods of positioning a firm and a product in market activities 42
2.3. The use of methods and means of generating demand at various stages of the product life cycle 48
Chapter 3. Methods for improving marketing at critical stages of the product life cycle 54
3.1. Product Quality Management Tips 54
3.2. The choice of the company's marketing strategy at various stages of the product life cycle 56
3.3. After-sales service is one of the important facets of the company's product strategy 59
Conclusion 69
References 71