Web Analytics
Replenishment date: 22.12.2023
Contents: Web analytics.pdf (176.61 KB)
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Description
Yandex metric
Yandex Zen
Yandex.Webmaster
Yandex Direct
2.The “All Traffic” option of Google Analytics includes parameters such as...
real time reports
channels
efficiency cards
Transitions
3.In the “Campaign Settings” section in Yandex.Direct, you can...
choose a strategy
choose tools for work
identify key goals
set a show schedule
4.In the GOALS section of Yandex.Metrica, it is possible to add up to ...goals, not counting autogoals.
100
200
300
50
5.In the Yandex Advertising Network and external networks, it is possible to display ads based on user interests, called ...
behavioral targeting
advanced targeting
snippet
advertising targeting
6.In the case of a multi-page site, the bounce rate in Google Analytics will be...and at the same time the duration of sessions...
less-less
more less
less - more
more-more
7.If you do not use cross-backing track, you may encounter these difficulties:
Yandex may choose the most expensive key
Increased cost of conversion
Decrease in click-through rate
If ads point to different pages, the user may end up on a page that doesn't match their query.
8. The disadvantages of the “Multiplication” semantics selection strategy include:
stereotypicality
"overheated" requests
long lead time
inability to take into account non-typical requests
9. The disadvantages of the “Smart Approach” semantics selection strategy include:
stereotypicality
long lead time
the need for a detailed business analysis
complexity
10.Key phrases automatically selected by Direct:
autotargeting
additional relevant phrases
template phrases
target phrases
11. Cross-minus is...
the largest semantic paradigm that unites words of different parts of speech, the meanings of which have one common semantic feature
a tool that adds negative keywords to keywords within one or more advertising campaigns
processing of source text materials for the purpose of their further use
a set of measures for internal and external optimization to increase the site’s position in search engine results for certain user requests, in order to increase network traffic (for information resources) and potential clients (for commercial resources) and subsequent monetization (income generation) of this traffic
Yandex Zen
Yandex.Webmaster
Yandex Direct
2.The “All Traffic” option of Google Analytics includes parameters such as...
real time reports
channels
efficiency cards
Transitions
3.In the “Campaign Settings” section in Yandex.Direct, you can...
choose a strategy
choose tools for work
identify key goals
set a show schedule
4.In the GOALS section of Yandex.Metrica, it is possible to add up to ...goals, not counting autogoals.
100
200
300
50
5.In the Yandex Advertising Network and external networks, it is possible to display ads based on user interests, called ...
behavioral targeting
advanced targeting
snippet
advertising targeting
6.In the case of a multi-page site, the bounce rate in Google Analytics will be...and at the same time the duration of sessions...
less-less
more less
less - more
more-more
7.If you do not use cross-backing track, you may encounter these difficulties:
Yandex may choose the most expensive key
Increased cost of conversion
Decrease in click-through rate
If ads point to different pages, the user may end up on a page that doesn't match their query.
8. The disadvantages of the “Multiplication” semantics selection strategy include:
stereotypicality
"overheated" requests
long lead time
inability to take into account non-typical requests
9. The disadvantages of the “Smart Approach” semantics selection strategy include:
stereotypicality
long lead time
the need for a detailed business analysis
complexity
10.Key phrases automatically selected by Direct:
autotargeting
additional relevant phrases
template phrases
target phrases
11. Cross-minus is...
the largest semantic paradigm that unites words of different parts of speech, the meanings of which have one common semantic feature
a tool that adds negative keywords to keywords within one or more advertising campaigns
processing of source text materials for the purpose of their further use
a set of measures for internal and external optimization to increase the site’s position in search engine results for certain user requests, in order to increase network traffic (for information resources) and potential clients (for commercial resources) and subsequent monetization (income generation) of this traffic
Additional Information
12.The minimum advertising budget in Yandex.Direct is...1000 p.
100 p.
300 p.
500 p.
13.Getting the maximum number of transitions to your site - optimization...
clicks
conversions
coverage
objectives
14.An easy-to-learn tool that allows you to generate reports that are convenient for analysis:
YAN
Metrics
Split test
Experiments from Yandex.Direct
15.The most frequently visited report in Google Analytics is...
mobile devices
traffic sources
behavior
audience (site traffic)
16.The cost of a click on your ad is determined...
Yandex platform
auction method
yourself by you
your competitors
17.Type of online advertising in which an advertisement is displayed in accordance with the content chosen by the audience, place, time or other context of Internet pages:
remarketing
banner advertising
popup windows
contextual advertising
18. An ordered set of words, their morphological forms and phrases that most accurately characterize the type of activity, goods or services offered by the site
semantic differential
keyword
semantic core
semantic field
19.To start collecting site statistics in Google Analytics you need...
follow the instructions to add a tracking code to your site
go to google.com/analytics
change the tracking code to collect information about other activities
download the application from Google Play
20.Yandex.Direct provides advertisers with the following opportunities:
publish advertisements for free with a reach of up to 1000
write your own advertising text
independently select the query for which the advertisement will be shown
independently choose the country and/or city where its potential buyer lives