SERM and PR. Synergy.

Table of contents
1. IQbuzz is...

social media and online media monitoring system;
platform for creating chatbots;
service for publishing articles;
contact base
2. LTV (lifetime value) ...

needs to be increased;
needs to be reduced;
is not an important indicator for business;
not used in business
3. Branding is...

search, structuring and analysis of information about the object of online reputation management;
distributing positive information about the brand;
development of corporate identity, logo, slogan;
a system of measures, the implementation of which is aimed at reducing or completely eliminating negative references to the object of reputation management
4. SERM includes:

purchase of contextual advertising;
creation of personalized websites;
creating social media accounts networks;
connecting a CRM system
5. The “remarketing” request in a search engine can be classified as a type of search query:

common;
informational;
navigation;
transactional
6. A tool that allows you to determine the demand for a product - ...

Yandex word selection;
Bitrix 24;
myTarget;
Canva
7. Content islands include:

encyclopedias;
articles;
official social networks;
Tales
8. Transactional search queries include:

“SMM marketing”;
“buy a stroller”;
“Simonov’s webinar”;
“how to cook soup”
9. Monitoring is...

search, structuring and analysis of information about the object of online reputation management;
distributing positive information about the brand;
development of corporate identity;
a system of measures, the implementation of which is aimed at reducing or completely eliminating negative references to the object of reputation management
10. The advertising channel has the highest level of user trust:

recommendation from a friend;
contextual advertising;
radio;
newspapers
11. The advertising channel has the lowest level of user trust:

mobile advertising;
recommendation from a friend;
consumer review on the Internet;
The site of the company
12. The object of reputation management can be:

product;
company founder;
company;
brand book
13. “Parking” negativity is...

diverting the discussion into a direction invisible to everyone;
review on maps;
subscribing to a Telegram channel;
comment under a post on social media. networks
14. Search queries can be...

are common;
informational;
navigation;
commercial
15. Working with reputation consists of the following elements:

monitoring;
working with negativity;
spreading positivity;
contextual advertising
16. Snippet is...

a brief presentation of the site in search results;
paid advertising;
organic traffic;
artificial intelligence that determines client needs
17. The snippet consists of...

title;
descriptions;
breadcrumb trail;
menu
18. Traffic on the Internet can be:

organic;
paid;
social;
industrial
19. Mentions of a brand on the Internet are:

positive;
neutral;
negative;
total
20. Favicon is...

website icon;
chatbot;
utm-tag;
CRM system
21. What is important to consider when evaluating a negative review of a company?

coverage;
motivation;
Call to action;
Full name of the person who left the review