Neotom - an applied tutorial on guerrilla marketing

The textbook contains applied information on how to find your target audience, how to communicate with it, what words to convey what you want to convey, how to turn a client into a fan of your business - and how to make people want to buy from you, even if you , like, you don't sell. This is what needs to be done and updated in memory before starting any project; before starting work on an already launched project (for marketers); before pouring the next tranche into advertising.