Moderating user communities
Replenishment date: 22.12.2023
Contents: moderirovanie-soobshchestv-polzovateley-otvety-100-ballov.docx (29.13 KB)
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Description
Table of contents
1. What monetization models exist within communities?
Sales of educational products
Selling event tickets
Direct sale of goods and services to community members
Leaving communities
2. What qualitative indicators of community effectiveness can be identified?
Number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
3. What types of community business models are there?
paid community
free community
crowdfunding community
mixed community
4. Why monetize the community?
to reduce the cost of attracting new participants
for PR without a budget
to motivate community members to take useful actions
to distract the attention of community members
5. What Fifth Element was included in the 5P marketing model?
people
price
picture
promotion
6. What is a community?
community with constant communication
customer base
audience
spectators at the event
7. Who sets the task for measuring community?
Business owner
community manager
the target audience
residents
8. What types of community business models are there?
non-profit community
paid subscription
membership fee
undefined model
9. What is “Tone of voice”?
communication style with community members
regulations for interaction with community members
company brand book
media plan
10. What is the task of a community leader?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
11. Why do entrepreneurs join communities?
avoid entrepreneurial loneliness
exchange experiences
find partners
keep yourself busy in your free time from business
12. What is the job of a community ambassador?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
13. What skills should a community manager have?
PR and SMM
Conflict Management
interaction in different formats
Pricing
14. What is the task of a community architect?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
15. What is “UGC content”?
User Generated Content
special parameters (tags or variables) that tell the web analytics counter detailed information about the traffic source
type of content that is offered to the user for free
promotions and loyalty system
16. What stages of community development exist?
birth
development
maturity
rebirth
17. What quantitative indicators of community effectiveness can be identified?
number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
18. What are the tasks of a community manager?
onboarding of community members
maintaining the activity and communication of community members in channels, involving and activating participants in interaction within the community, forming the company’s product line
19. What actions does a community manager need to take at the zero stage of community development?
marketing research
competitor analysis
implementation of gamification
modernization and stimulation of user content
20. A community of employees of one company is... a community.
inner
external
indefinite
mixed
21. The main purpose of which groups is to build trust?
large
secondary
small
mixed
22. The community around an Internet project is a community.
Online Training: For those who prefer the flexibility of learning from a distance or cannot make it to our Sofia location, we offer comprehensive online courses.
offline
hybrid
mixed
23. What is the task of a community empath?
manage the organization
1. What monetization models exist within communities?
Sales of educational products
Selling event tickets
Direct sale of goods and services to community members
Leaving communities
2. What qualitative indicators of community effectiveness can be identified?
Number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
3. What types of community business models are there?
paid community
free community
crowdfunding community
mixed community
4. Why monetize the community?
to reduce the cost of attracting new participants
for PR without a budget
to motivate community members to take useful actions
to distract the attention of community members
5. What Fifth Element was included in the 5P marketing model?
people
price
picture
promotion
6. What is a community?
community with constant communication
customer base
audience
spectators at the event
7. Who sets the task for measuring community?
Business owner
community manager
the target audience
residents
8. What types of community business models are there?
non-profit community
paid subscription
membership fee
undefined model
9. What is “Tone of voice”?
communication style with community members
regulations for interaction with community members
company brand book
media plan
10. What is the task of a community leader?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
11. Why do entrepreneurs join communities?
avoid entrepreneurial loneliness
exchange experiences
find partners
keep yourself busy in your free time from business
12. What is the job of a community ambassador?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
13. What skills should a community manager have?
PR and SMM
Conflict Management
interaction in different formats
Pricing
14. What is the task of a community architect?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
15. What is “UGC content”?
User Generated Content
special parameters (tags or variables) that tell the web analytics counter detailed information about the traffic source
type of content that is offered to the user for free
promotions and loyalty system
16. What stages of community development exist?
birth
development
maturity
rebirth
17. What quantitative indicators of community effectiveness can be identified?
number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
18. What are the tasks of a community manager?
onboarding of community members
maintaining the activity and communication of community members in channels, involving and activating participants in interaction within the community, forming the company’s product line
19. What actions does a community manager need to take at the zero stage of community development?
marketing research
competitor analysis
implementation of gamification
modernization and stimulation of user content
20. A community of employees of one company is... a community.
inner
external
indefinite
mixed
21. The main purpose of which groups is to build trust?
large
secondary
small
mixed
22. The community around an Internet project is a community.
Online Training: For those who prefer the flexibility of learning from a distance or cannot make it to our Sofia location, we offer comprehensive online courses.
offline
hybrid
mixed
23. What is the task of a community empath?
manage the organization
Additional Information
Table of contents1. What monetization models exist within communities?
Sales of educational products
Selling event tickets
Direct sale of goods and services to community members
Leaving communities
2. What qualitative indicators of community effectiveness can be identified?
Number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
3. What types of community business models are there?
paid community
free community
crowdfunding community
mixed community
4. Why monetize the community?
to reduce the cost of attracting new participants
for PR without a budget
to motivate community members to take useful actions
to distract the attention of community members
5. What Fifth Element was included in the 5P marketing model?
people
price
picture
promotion
6. What is a community?
community with constant communication
customer base
audience
spectators at the event
7. Who sets the task for measuring community?
Business owner
community manager
the target audience
residents
8. What types of community business models are there?
non-profit community
paid subscription
membership fee
undefined model
9. What is “Tone of voice”?
communication style with community members
regulations for interaction with community members
company brand book
media plan
10. What is the task of a community leader?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
11. Why do entrepreneurs join communities?
avoid entrepreneurial loneliness
exchange experiences
find partners
keep yourself busy in your free time from business
12. What is the job of a community ambassador?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
13. What skills should a community manager have?
PR and SMM
Conflict Management
interaction in different formats
Pricing
14. What is the task of a community architect?
manage organizational processes and build a community structure
carry the ideology and key values of the community
promote and protect the community
support residents, create a warm atmosphere
15. What is “UGC content”?
User Generated Content
special parameters (tags or variables) that tell the web analytics counter detailed information about the traffic source
type of content that is offered to the user for free
promotions and loyalty system
16. What stages of community development exist?
birth
development
maturity
rebirth
17. What quantitative indicators of community effectiveness can be identified?
number of brand mentions online
amount of content created by community members
depth of interaction between participants and their communication outside the community
NPS (Net Promoter Score)
18. What are the tasks of a community manager?
onboarding of community members
maintaining the activity and communication of community members in channels, involving and activating participants in interaction within the community, forming the company’s product line
19. What actions does a community manager need to take at the zero stage of community development?
marketing research
competitor analysis
implementation of gamification
modernization and stimulation of user content
20. A community of employees of one company is... a community.
inner
external
indefinite
mixed
21. The main purpose of which groups is to build trust?
large
secondary
small
mixed
22. The community around an Internet project is a community.
Online Training: For those who prefer the flexibility of learning from a distance or cannot make it to our Sofia location, we offer comprehensive online courses.
offline
hybrid
mixed
23. What is the task of a community empath?
manage the organization
