COURSE Exhibitions as an element of advertising

Replenishment date: 21.10.2008
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Description
3 introduction
1. Classification and features of exhibition events 4
2. Specialized exhibitions as an advertising tool 7
3. Features of participation in international exhibitions 12
4. Advertising at the exhibition: how to effectively present products and attract the attention of visitors 17
5. Improving the efficiency of the exhibition 23
Conclusion 28
References 29
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