Final exam RFEI Marketing Management 200 VP.
Replenishment date: 23.02.2010
Content: upravlenie_personalom_200_voprosov.rar (36.27 KB)
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️Automatic issue of goods ✔️
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Seller discounts
for all goods
for all goods
The goods are given a discount for regular customers.
If the total purchases from a GoodChecking seller are greater than:
If the total purchases from a GoodChecking seller are greater than:
the discount is: 3%
Description
Final credit RFEI "Marketing Management".
Answers to 200 questions are given, in the form of a table.
A separate file contains all the questions.
Here are the first three questions:
1. A company that offers many different products with varying levels of quality in several markets wants to protect itself from a situation where the name and reputation of the organization will be associated with specific products. What brand policy should be followed in this case?
a) individual brands;
b) brands for groups of goods;
c) umbrella marking.
2. Which of the following sales promotion tools is most appropriate to ensure repeat purchases of a consumer product that is regularly purchased?
a) special coupons on the packaging;
b) free samples;
c) distribution of free (gift) coupons to every door;
d) demonstration (of samples of goods).
3. When calculating the optimal volume of orders, the following factors are taken into account:
a) demand, time, costs;
b) storage costs, checkout overheads, time and demand;
c) time, storage costs, processing costs, demand;
d) costs of ordering, delivery, costs of keeping records, time.
.......etc.
Answers to 200 questions are given, in the form of a table.
A separate file contains all the questions.
Here are the first three questions:
1. A company that offers many different products with varying levels of quality in several markets wants to protect itself from a situation where the name and reputation of the organization will be associated with specific products. What brand policy should be followed in this case?
a) individual brands;
b) brands for groups of goods;
c) umbrella marking.
2. Which of the following sales promotion tools is most appropriate to ensure repeat purchases of a consumer product that is regularly purchased?
a) special coupons on the packaging;
b) free samples;
c) distribution of free (gift) coupons to every door;
d) demonstration (of samples of goods).
3. When calculating the optimal volume of orders, the following factors are taken into account:
a) demand, time, costs;
b) storage costs, checkout overheads, time and demand;
c) time, storage costs, processing costs, demand;
d) costs of ordering, delivery, costs of keeping records, time.
.......etc.
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