Foundation of a Successful Etsy Store (2021)

1. Introductory.
Why Etsy is worth your attention
1. Brief outline of the course.
2. Consumption Habits: Etsy / Amazon / Ebay Difference.
3. History and its influence on the attitude towards Handmade: USA / Europe and CIS.
4. Attitude to price and value.
5. Etsy is a marketplace for goods of emotional value. Freedom of marginality.
The duration of the lesson is 21 minutes.

2. Creating a store
1. Correct chronology of actions (opening, erank, "newbie boost").
2. What is a "newbie boost" really.
3. Working with an intermediary for accepting payments.
4. Referral program.
5. Opening the store.
6. The language of the store.
7. Other steps when opening.
8. Methods of payment.
The duration of the lesson is 27 minutes.

3. Registration of listing
1 photos. Nuances.
2. Title: erank and work with keywords.
3. Other fields for listing: description, tags.
4. Sections.
5. Variations.
6. Terms of delivery.
The duration of the lesson is 1 hour 8 minutes.

4. Shop decoration
1. Etsy Plus.
2. Banner and carousel.
3. Title, sections.
4. About the store and other fields.
5. Google Analytics.
The duration of the lesson is 30 minutes.

5. SEO, organic traffic
1. Principles of SEO on Etsy and Google.
2. Semantic core and its clustering, selection of keys.
3. Sections and their impact on ranking.
4. The number of products and their impact on ranking.
5. Shop updates.
The duration of the lesson is 33 minutes.

6. Advertising on Etsy
1. General.
2. What budget to set?
3. How to work at the minimum wage and does it make sense?
4. How to analyze the results.
5. Traffic cannibalism.
6. Offsite Ads.
The duration of the lesson is 17 minutes.

7. Conversion
1. General view of the store.
2. Promotions, emotions. Generation of purchase needs.
3. Listing conversion.
4. Price and pricing.
The duration of the lesson is 23 minutes.

8. Growth in store profits
1. Three Ways To Increase In-Store Profits.
2. Promotional mailings (3 pcs).
The duration of the lesson is 31 minutes.

9. Customer loyalty
1. Working with the brand.
2. Reviews.
3. Cases and complaints.
4. Social networks.
5. Promotional codes in advertising in social networks.
The duration of the lesson is 22 minutes.

10. Conclusions and work plan for the future
1. Regularity of work.
2. Analysis of the actions taken over time.
3. Useful contacts.
The duration of the lesson is 7 minutes.

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