Diploma Promotion of a hotel and restaurant complex

The diploma "Promotion of a hotel and restaurant complex based on the use of Internet technologies" consists of chapters: INTRODUCTION 4
CHAPTER 1. Hotel and restaurant complex as a means of providing service and hospitality 7
1.1. The specifics of reception and accommodation services are provided by the hotel and restaurant complex 7
1.2. Marketing strategy of service and hospitality enterprises 9
1.3. Promotion of services of the hotel and restaurant complex 16
CHAPTER 2. Internet technologies as a means of promoting the hotel and restaurant complex on the service and hospitality market 30
2.1. The current state of the Internet in Russia 30
2.2. Internet advertising in the complex of marketing communications 31
2.3. Hospitality Marketing Communications 52
CHAPTER 3. Design and development of the website of the hotel and restaurant complex 59
2.3. Analyzing Web Site Development Software 59
2.3. Creation of a website for the hotel and restaurant complex "Izvolte" 67
CONCLUSION 71
LIST OF REFERENCES 74
APPENDICES 76