DIPLOMA Attitude towards social advertising in Russia. society

Replenishment date: 16.09.2008
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Description
3 introduction
Chapter 1. Theoretical foundations of sociological analysis of the problems of functioning of social advertising in Russia 6
1.1. Social advertising: features, functions, essence and types 6
1.2. Comparative analysis of the functioning of social advertising in the Soviet and post-Soviet periods 13
Chapter 2. Research on attitudes towards social advertising 26
2.1. Specificity of social advertising producers in the Moscow region 26
2.2. Analysis of attitudes towards social advertising 36
Conclusion 49
References 51
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