DIPLOMA Marketing activities of the university

Replenishment date: 09.09.2008
Content: 80909145954947.rar (90.14 KB)
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Description
3 introduction
Chapter 1. Some theoretical approaches to the analysis of the marketing activities of the university. 6
1.1. "Marketing environment" and "mission of the educational institution" 6
1.2. Assessment of the state and forecast of the development of the educational services market 22
1.3. Formation of the marketing strategy of the educational institution 35
Chapter 2. Development of the marketing complex of the university 44
2.1. Substantive and economic aspects of marketing of educational services 44
2.2. Implementation of an integrated approach in the marketing activities of the university (on the example of GOU VPO MGUS) 56
Conclusion 72
References 75
Appendices 78
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