DIPLOMA Analysis of the effectiveness of marketing communications
Replenishment date: 10.09.2009
Content: 90910210357570.rar (73.56 KB)
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Description
3 introduction
Chapter 1. Theoretical aspects of the effectiveness of marketing communications 6
1.1. Features of the marketing communications complex 6
1.2. Advert 9
1.3. Sales promotion 17
1.4. Personal Sale 20
1.5. Advocacy and Public Relations 24
1.6. Evaluation of the effectiveness of the marketing communications complex 31
Chapter 2. Analysis of the effectiveness of marketing communications on the example of the travel agency "Megatour" 34
2.1. Brief information about the travel agency 34
2.2. Marketing communications in the travel agency "Megatour" and assessment of their effectiveness 38
Conclusion 52
References 55
Chapter 1. Theoretical aspects of the effectiveness of marketing communications 6
1.1. Features of the marketing communications complex 6
1.2. Advert 9
1.3. Sales promotion 17
1.4. Personal Sale 20
1.5. Advocacy and Public Relations 24
1.6. Evaluation of the effectiveness of the marketing communications complex 31
Chapter 2. Analysis of the effectiveness of marketing communications on the example of the travel agency "Megatour" 34
2.1. Brief information about the travel agency 34
2.2. Marketing communications in the travel agency "Megatour" and assessment of their effectiveness 38
Conclusion 52
References 55