Advertising agency business plan 2015

Business plan content:


1. Description of the project 3
2. Description of the enterprise and industry 7
3. Products and services 8
5. Competition 14
6. Marketing strategy 17
7. Investment plan 18
8. Production plan 20
9. Production costs 22
10. Organizational and management plan 24
10.1. Enterprise staff 24
10.2. Business hours 26
11. Risk assessment and insurance 27
12. Funding strategy 30
13. Financial plan 31
13.1. Profit-loss 31
13.2. Balance 35
14. Break-even points 39
15. Profitability 41
16. Integral performance indicators 43
16.1. Project net cash flow 43
16.2 Payback period 43
16.3. Average rate of return 44
16.4. Net present value 44
16.5. Profitability index (return on investment) 44
17. Legal plan 46