Recommendations for product placement

  1. Compliance with the following rules will significantly increase the level of sales of your products.

    Place your product in the most appropriate section

    An incorrectly selected section may confuse a potential buyer and he will refuse to purchase.
    Failure to comply with this requirement will result in your account being blocked.


    Do not place goods in the "Temporary Section" unless necessary.

    This section is intended for temporary placement of goods in the absence of a suitable section.
    This section is not displayed on the site; visitors will not be able to get to the page with a description of your product.


    Give a detailed description for your products

    The more information about the product you provide, the greater the potential buyer’s understanding of the product, the higher the likelihood of choosing your product.
    If the buyer does not have a clear idea about your product, most likely he will pass by.
    In addition, a detailed description allows you to find a product using a larger number of phrases through the search form.


    Perform search engine optimization of the name and description of your product

    More than 70% of buyers come through search engines (Yandex, Google) and therefore this point is the most relevant.


    When creating a title and description:

    use unique texts, otherwise the search engine may consider the description of your product a copy of a previously found text and exclude the page with information about the product from the search results;

    provide as much information about the product as possible.
    Search engines value pages that are rich in information content. A page with only a few sentences is less likely to rank in the top search engines.
    In addition, more text on the page increases the visibility of the page in search engines due to rare or random search phrases, which in some cases can give a good influx of visitors;

    avoid breaking words into separate letters, especially in the product name. For example, a sequence of characters s k r i p t will never be found when searching for a word script;

    avoid writing words in UPPER CASE, especially in the product name. For example, what word do you think the user will use to search for software, PROGRAM or program ?

    avoid using unnecessary characters (! @ ? & * < ~ etc.), especially in the product name;

    avoid using unnecessary words (best, most, etc.), especially in the name of the product.
    The structure of the pages of our trading platform is very well optimized for search engines, so using these simple rules will allow you to display a page with a description of your product at the top of the search results.


    Do not use CAPITAL LETTERS in product titles and descriptions unless necessary.

    Firstly, this contradicts the “Agreement on the sale of online goods through the WMCentre.net trading platform.”
    Secondly, such spelling of words worsens the search engine optimization of pages describing your product. The example is described in the previous paragraph.
    Thirdly, the text written in capital letters is difficult to read, which can scare off a potential buyer.
    Failure to comply with this requirement will result in your account being blocked.


    Do not place products that violate the rules of the trading platform

    Sooner or later, such a product will be noticed and your trading activity will be blocked.
    According to statistics, on average, approximately one day passes from the moment the account is blocked until the moment it is unblocked. All this time, your products are not available on the trading platform, sales stop. In addition, if at this time the site was visited by a search engine indexing robot, pages with descriptions of your products may be excluded from the index and will appear only after the next indexing (2 - 6 weeks).
    As I already said, more than 70% of buyers come through search engines, so if you place a product that violates the rules of the trading platform, you risk being left without buyers for up to a month and a half.

    A special case is a violation of clauses 1.2.3.1 and 1.2.3.4 of the “Agreement for the sale of online goods through the WMCentre.net trading platform”
    Having once violated one of these points of the rules, you are subject to special control by the administrators of the trading platform, your goods are checked more often than others, and at the slightest suspicion of violating the rules, your account is blocked.
    Failure to comply with this requirement will result in your account being blocked.


    Upload product preview images as needed

    This rule is especially relevant for products that represent graphic or design elements (website templates, banners, icons, photographs, etc.), or graphic or design elements are part of the product (websites, satellites, scripts, etc.).
    We can say with 100% confidence that a potential buyer will not purchase a website template without first viewing it.