PUBLIC RELATIONS MANAGEMENT

COLLECTION OF DISCIPLINE TASKS
"PUBLIC RELATIONS MANAGEMENT"

Task 1.
Question 1. Define the concept of "Public Relations". What is it?
1. Communication in society;
2. work of mass media (mass media);
3. relations between elements of social structure;
4. communication between the subject and the social environment, helping to build trust.

Question 2. When and where did public relations arise?
1. BC in Ancient Greece; during the formation of sovereign nation states;
3. at the beginning of the XNUMXth century in Europe;
4. at the end of the XNUMXth century in the USA.

Question 3. What is the public?
1. Elements of social structure;
2. social environment;
3. public sentiment;
4. people making up the audience.

Question 4. What is included in the concept of "structure of society in modern Russia"?
1. Social institutions (state, church, economy, etc.);
2. classes and social groups (working class, peasantry, intelligentsia, etc.);
3. representatives of various ethnic groups (Russians, Tatars, Dagestanis, Jews, etc.);
4. stable links between all of the above elements.

Question 5. What is public opinion?
1. A well-established system of concepts for any problem;
2. unstable ideas and views of a large group of people;
3. the position recommended by the state on a particular issue;
4. desire exclusively of all members of society.
Task 2.
Question 1. What methods of studying public opinion can be considered sociological?
1. Work with letters of workers;
2. questioning and survey;
3. study of people's moods by social psychologists;
4. analysis of statistical data.

Question 2. How does advertising help to strengthen public relations?
1. Informing about the high quality of products;
2. education of fine taste among the population;
3. helps the firm (organization) to gain popularity;
4. Helps the advertiser to take a firm place in the market.

Question 3. What is communication?
1. information about something;
2. transport artery;
3. the relationship between the elements of the structure;
4. uniting people into an integral community.

Question 4. What is "image"?
1. Fame;
2. appearance;
3. a desirable model for a better future;
4. the image of the subject perceived by others.

Question 5. How is the image formed?
1. Using historical information;
2. behavior in society;
3. information;
4. sociological research.
Task 3.
Question 1. What is the specificity of public relations in business?
1. In their focus on trade and marketing of products;
2. that they help deception;
3. in strengthening relations between organizations;
4. in strengthening the relationship of trust between producers and consumers.

Question 2. What methods can be used to manage information in society?
1. Dosing;
2. hindrances in the organization of the media as legal entities;
3. the formation by the firm of its own information flow;
4. exaggeration of the importance of individual details;
5. by default.

Question 3. How can you construct or enhance the news?
1. To raise the buzz around a particular event;
2. organize a guessing game around the news in the media;
3. conduct a survey of people's opinions by phone;
4. justify the news as a socially significant problem;
5. to organize democratic debates on television.

Question 4. What is the basis of the activities of the media?
1. Profit of the media themselves;
2. building trust in society;
3. striving for sensations;
4. confrontation with the authorities;
5. deception of the population.

Question 5. What are the goals and objectives of the press conference?
1. Regular meeting with journalists;
2. notification of any news;
3. clarification of the position of the firm (organization, individual) on an important issue;
4. informing about the state of affairs within the organization.
Task 4.

Question 1. What