Internet Marketing

Table of contents
1. Points of contact in DIGITAL can be considered:
*booklet
*logo
*tagline
*site
2. The stages of development of the media plan include:
*Marketing situation analysis
*integration with communication channels
*formation of document(s)
*determination of priority advertising channels
3. What groups of performance parameters exist:
* organizational
*situational
*economic
*strategic
4. What is the main metric in Internet marketing?
*CPM
*CPA
*CPV
*CPC
5. What factors influence the choice of specialists?
*skills
*worldview
*connections
*maintenance costs
6. What are the steps in the AIDA scheme?
* Internet
*Action
*Interest
*Attention
7. What is NOT considered the main promotion channels?
*Advertising in the media
*SEO
*questionnaire
*content marketing
8. What does Yandex.Metrica web analytics data give?
*meeting the needs of site users
*achieving your goals/business goals
* control of business processes on the Internet
*opportunity to increase profits
9. What types of teams are there?
*himself + assistant
*outsourcing
*himself + on-staff team
*himself + assistant + on-staff team and contractors
10. Which of the following refers to the tasks of an Internet marketer?
*branding
* the formation of the need for the product
* usability audit
*customer retention
11. What are the approaches to the control of annual plans?
*sales analysis
*financial analysis of the company's activities
*financial demand analysis
*comparison of costs and sales
12. What is included in the control process scheme?
* activity analysis
* goal setting
*corrective actions
*pricing
13. The main advantages of E-mail marketing include:
* ease of analytics
*low cost
*reputation
*performance
14. The main disadvantages of call tracking include:
*inappropriate calls
* work with equipment
*high cost
*receiving information about each conversion
15. What element is superfluous in the sales funnel?
* attracting target audience
*visitor retention
*visitor return
*10% increase in sales
16. What can call trackers do?
*calculate the effectiveness of advertising channels
* conduct surveys and surveys
*automatically record all calls
*integrate data with analytics systems
17. What specialties by types of tasks exist?
*technical
*packaging tasks
* marketing
* business objectives
18. Which of the following is NOT included in the funnel questionnaire?
*insight
*benefit
*launch
*Feedback
19. What is classified as HARD-SKILLS
*relationship management
*analysis and numbers
* work with equipment
*feelings and expertise
20. What are the three planning schemes?
* formalized
*long-term
*strategic
*situational
21. What is NOT considered a customer conversion path?
* went to website
*bought
*told friends
* made a choice on the site
22. What does the conversion report NOT show?
*number of goals achieved
*analysis of sources
*conversion
*number of targeted visits
23. Which of the “nesting dolls” is superfluous?
*business model
*Internet Marketing
*turnover
*launch
24. What is NOT classified as an artifact?
*site
*special terms and promotions
*content marketing
*group in messenger
25. What are the target values ​​of Internet marketing?
*capabilities
* goods turnover
*pricing
*values