DIPLOMA The value of advertising in promoting a bank. product
Replenishment date: 16.09.2008
Content: 80916212505960.rar (139.71 KB)
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Description
3 introduction
Chapter 1. Bank advertising and its place in bank marketing 5
1.1. Features of banking advertising 5
1.2. Banking product and reflection of its specifics in banking advertising 12
1.3. Major Problems of Bank Advertising 22
Chapter 2. Bank Advertising in Modern Russia 33
2.1. Motives and expectations of bank customers and their consideration in banking advertising 33
2.2. Analysis of the state of the advertising market 35
2.3. The relationship between banks and advertising agencies 51
Chapter 3. The main directions of development of banking advertising 54
3.1. Branding and evaluation of the effectiveness of bank advertising 54
3.2. Bank Advertising Development Ways 61
Conclusion 68
References 70
Chapter 1. Bank advertising and its place in bank marketing 5
1.1. Features of banking advertising 5
1.2. Banking product and reflection of its specifics in banking advertising 12
1.3. Major Problems of Bank Advertising 22
Chapter 2. Bank Advertising in Modern Russia 33
2.1. Motives and expectations of bank customers and their consideration in banking advertising 33
2.2. Analysis of the state of the advertising market 35
2.3. The relationship between banks and advertising agencies 51
Chapter 3. The main directions of development of banking advertising 54
3.1. Branding and evaluation of the effectiveness of bank advertising 54
3.2. Bank Advertising Development Ways 61
Conclusion 68
References 70