DIPLOMA Advertising as a means of promotion. educated. services
Replenishment date: 16.09.2008
Content: 80916212324740.rar (62.4 KB)
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Description
3 introduction
Chapter 1. Theoretical aspects of promoting educational services 5
1.1. The essence of educational services 5
1.2. Classification of educational services 15
1.3. Features of marketing and advertising of educational services 22
Chapter 2. Features of advertising as a means of promoting educational services in the Training Center of the Higher School of Economics and Service 32
2.1. Learning Center Information 32
2.2. Development of a development strategy for the Training Center 37
2.3. The role of advertising as a means of promoting educational services in the Training Center 44
Conclusion 56
References 60
Chapter 1. Theoretical aspects of promoting educational services 5
1.1. The essence of educational services 5
1.2. Classification of educational services 15
1.3. Features of marketing and advertising of educational services 22
Chapter 2. Features of advertising as a means of promoting educational services in the Training Center of the Higher School of Economics and Service 32
2.1. Learning Center Information 32
2.2. Development of a development strategy for the Training Center 37
2.3. The role of advertising as a means of promoting educational services in the Training Center 44
Conclusion 56
References 60
