DIPLOMA Business plan of the Internet auction

3 introduction
Chapter 1. Features of the appearance and types of auctions 6
1.1. Internet auction as a trade and information intermediary 6
1.2. Project Description 17
1.3. Features and market of the Internet project 24
Chapter 2. Competitive advantages of the project 29
2.1. Project marketing strategy 30
2.2. Marketing Plan 36
2.3. Project management 39
Chapter 3. Investment plan of the project 43
3.1. Technological platform for project creation 45
3.2. Calculation of the economic efficiency of the project 54
3.3. Sensitivity analysis of the project to risk factors 70
Conclusion 74
References 75