Branding (Answers to the Synergy/MOI/MIT test)
Replenishment date: 27.05.2024
Contents: Answers - BRANDING.pdf (609.93 KB)
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Description
Answers to the Branding test - SYNERGY, MY, MIT.
The result is 90-100 points.
The test was taken in 2024.
To search for test answers in a WORD file, press the combination "CTRL+F". Then enter a question to quickly find the answer.
Before purchasing, be sure to review the questions already provided in advance, as tests and instructors change!
Questions:
1. Arrange the sequence of points of interaction (contact) between the consumer and the brand:
1 promise
2 confirmation
3 impression
2. Functional, social, mental and spiritual dimensions are the basis...
*five laws of marketing
*consumer demand
*creation of a trademark
*4D branding concepts
3. Measuring and analyzing a brand’s image, as well as assessing its commercial potential, to achieve high economic efficiency are...
*means of putting pressure on competitors
*brand image analysis
*tools for brand development
*using brand audit tools
4. An object of intellectual property, an asset of a company that allows it to distinguish its product from its analogues, and is also a means of increasing the profitability of the company, is ...
*business plan
*marketing
*Copyright
*trademark
5. ... is a term used in marketing or advertising to designate a group of people united by common characteristics (which can be understood as any characteristics required by the organizers) or for the sake of some goal or purpose
6. SWOT analysis includes such a criterion as “…”
*Threats
*company pricing policy
*customer loyalty
*competitive advantages of the company
7. Brand Extension means...
*its extensive development
*increasing costs for its promotion
*application of a brand outside the product line to which it was originally applied *complete change in the meaning of the brand
8. The criterion for selecting brand elements that assume the possibility of wide use within one or more product categories, as well as the possibility of use in different countries and cultures, is ...
9. A designation (verbal, figurative, combined or other) used to individualize goods of legal entities or individual entrepreneurs is...
10. Establish correspondence between the names of brand categories and the subject basis of the brand:
A. Product brands
B. Corporate brands
C. Territorial brands
D. product as a trademark
E. organization (company)
F. geographical object (country, region, city)
11. ... represents a word, a group of words that can be pronounced
*Proprietary sound
*Company logo
*Brand name
*Tagline
12. The category of awareness of the target audience about the brand includes...
*point of differentiation of the brand
*recognition
*consumer brand equity
*brand parity point
13. A person or organization (including a commercial company, government, etc.) that places capital with the aim of subsequently making a profit is ...
14. Marketing theory, based on the four main “coordinates” of marketing planning, the elements of which are price, consumer, comfort, communication, is a theory (concept) ..., or “marketing mix”
15. According to the interpretation ..., the brand has a certain charisma that can touch human emotions, orienting the buyer towards new acquisitions; it is a symbiosis of associations and symbols that strengthen the connection between the product and the buyer
*F.I. Sharkova
*V.L. Musician
*M. McDonald's
16. The combination of the name of a product and its graphic image, used for greater recognition of the product by the consumer, is ...
*trademark
*brand
*design
*brand recognition
17. Some objects in different parts of the Earth are so beautiful and unusual that they have become known to many. This is an incentive to make a trip to see with your own eyes the wonderful places created by nature itself. For example, it could be a nature reserve, a valley of geysers, or a famous waterfall. What type of territory?
The result is 90-100 points.
The test was taken in 2024.
To search for test answers in a WORD file, press the combination "CTRL+F". Then enter a question to quickly find the answer.
Before purchasing, be sure to review the questions already provided in advance, as tests and instructors change!
Questions:
1. Arrange the sequence of points of interaction (contact) between the consumer and the brand:
1 promise
2 confirmation
3 impression
2. Functional, social, mental and spiritual dimensions are the basis...
*five laws of marketing
*consumer demand
*creation of a trademark
*4D branding concepts
3. Measuring and analyzing a brand’s image, as well as assessing its commercial potential, to achieve high economic efficiency are...
*means of putting pressure on competitors
*brand image analysis
*tools for brand development
*using brand audit tools
4. An object of intellectual property, an asset of a company that allows it to distinguish its product from its analogues, and is also a means of increasing the profitability of the company, is ...
*business plan
*marketing
*Copyright
*trademark
5. ... is a term used in marketing or advertising to designate a group of people united by common characteristics (which can be understood as any characteristics required by the organizers) or for the sake of some goal or purpose
6. SWOT analysis includes such a criterion as “…”
*Threats
*company pricing policy
*customer loyalty
*competitive advantages of the company
7. Brand Extension means...
*its extensive development
*increasing costs for its promotion
*application of a brand outside the product line to which it was originally applied *complete change in the meaning of the brand
8. The criterion for selecting brand elements that assume the possibility of wide use within one or more product categories, as well as the possibility of use in different countries and cultures, is ...
9. A designation (verbal, figurative, combined or other) used to individualize goods of legal entities or individual entrepreneurs is...
10. Establish correspondence between the names of brand categories and the subject basis of the brand:
A. Product brands
B. Corporate brands
C. Territorial brands
D. product as a trademark
E. organization (company)
F. geographical object (country, region, city)
11. ... represents a word, a group of words that can be pronounced
*Proprietary sound
*Company logo
*Brand name
*Tagline
12. The category of awareness of the target audience about the brand includes...
*point of differentiation of the brand
*recognition
*consumer brand equity
*brand parity point
13. A person or organization (including a commercial company, government, etc.) that places capital with the aim of subsequently making a profit is ...
14. Marketing theory, based on the four main “coordinates” of marketing planning, the elements of which are price, consumer, comfort, communication, is a theory (concept) ..., or “marketing mix”
15. According to the interpretation ..., the brand has a certain charisma that can touch human emotions, orienting the buyer towards new acquisitions; it is a symbiosis of associations and symbols that strengthen the connection between the product and the buyer
*F.I. Sharkova
*V.L. Musician
*M. McDonald's
16. The combination of the name of a product and its graphic image, used for greater recognition of the product by the consumer, is ...
*trademark
*brand
*design
*brand recognition
17. Some objects in different parts of the Earth are so beautiful and unusual that they have become known to many. This is an incentive to make a trip to see with your own eyes the wonderful places created by nature itself. For example, it could be a nature reserve, a valley of geysers, or a famous waterfall. What type of territory?
Additional Information
18. Depending on the areas of marketing activity (product, price, sales, service or advertising) there are ...*brand marketability
*types of communication with consumers through the brand
*types of brand positioning
*types of brands
19. The 4P theory includes categories such as price, place, product and ...
20. The visual effect of packaging at the point of purchase, when the consumer sees and examines the packaging of many products, is ...
*"bright packaging" effect
*"shelf influence"
*"packaging effect"
*appearance effect
21. Infographics are...
*corporate style element
*graphical way of presenting information, data and knowledge
*geometric shapes in the logo
*symbols that carry information
22. ... is one of the types of marketing technologies that is aimed at creating a territory brand
23. The development strategy for a territorial brand includes...
*waiting for tourists to arrive
*communications of public representatives
*public capital of the city leader
*waiting for the presence of investors
24. Targeted promotion of a territory is...
*distribution of general, multi-purpose information
*description of investment projects based on the random appearance of sponsors
*direct access and interaction with already identified, researched investors
*advertising activities to create an image
25. According to the model of consumer behavior, from the point of view of the marketing mix, the “black box” of the consumer’s consciousness includes ..., which includes such parameters as motivation, perception, learning and attitude
*individual consumer resources
*psychological variables
*social factors
26. A person who intends to order or purchase, or who orders, purchases or uses goods (work, services) exclusively for personal, public, family, household and other needs not related to business activities is...
27. Speaking about the territorial brand, it should be noted that when creating and developing any objects, two key points are always taken into account - the development strategy and new ...
28. Small advertising budgets, intuitive placement planning, rare use of promotion tools are weaknesses...
*local brands
*village trademarks
*local branches
*global brands
*regional marketers
29. The set of visual and verbal elements of an enterprise brand that convey its competitive advantages to target groups is ...
30. Translated from Latin, brand means “...”
*stamp
*recognition
*sign
*luck
31. Master brands, prestige brands, super brands, global brands are… brands
*local
*international
*local
*Pan-Asian
32. Media plan, production of advertising products, placement of advertising products in communication channels, comprehensive loyalty programs are used for ...
*brand promotion
*development of advertising budget
*media planning goals
*creation of a trademark
33. In some places on Earth there are still corners that have preserved their traditional way of life. These are settlements of the Indians of North America or African villages that have preserved their traditions and foundations since ancient times. Among the technologies of the XNUMXst century, their lives flow differently, and when you arrive there, you can see it with your own eyes. What type of territorial brands, according to the accepted typology, can the listed objects be classified as?
*These are travel brands
*These are ethnographic brands
*These are natural brands
34. The category of consumers who believed in the brand and became an asset of the company is “...”
35. ... in the perception of the audience clearly positions the trademark and brand; it is an emblem that connects all its components into a single whole and shines through every element of the corporate identity
*Brand name
*Brand image
*Publicity-brand capital
36. The brand name should be...
*complicated
*long
*easy to pronounce
*ordinary
37. Find the correspondence between the concepts and their characteristics:
A. Personal Branding
B. Challenger Brand
C. Sub-brand